[Hiring] Marketing Manager III @Iconma Portal

Role Description

Our Client, an Internet Content & Information company, is looking for a Marketing Manager III for their Remote location.

• Agency Management & Quality Assurance (Primary Focus):
  • Serve as the day-to-day point of contact for agency partner(s) managing paid search, video, social, and programmatic campaigns — setting expectations, defining priorities, holding them accountable to SLAs and optimization cadences, and proactively surfacing gaps or underperformance rather than waiting to be asked.
  • Own rigorous QA of all agency output — campaign builds, keyword lists, bid strategies, audience targeting, ad copy, tracking/tagging, and budget pacing — before anything goes live.
  • Review creative assets against platform specs and safe zones before launch — you're the person who catches that the logo is getting clipped on mobile, the headline is truncating at 28 characters instead of 30, or the CTA button is overlapping body text in the ad preview. If it's not pixel-perfect, it doesn't go live.
  • Enforce strict naming conventions across campaigns, ad groups, creatives, and UTMs — you're the reason the account is navigable, reportable, and audit-ready six months from now.
  • Maintain a "tight ship" operating cadence — campaign taxonomy is clean, naming is consistent, folders are organized, documentation is current, and nothing launches without a final preflight check.
• Paid Search and Paid Social Strategy & Oversight (Core Expertise):
  • Own the paid search strategy across Google Ads (Search, Shopping, Performance Max), Microsoft Ads, and other SEM platforms — defining keyword architecture, match type strategy, bid frameworks, and budget allocation.
  • Own paid social strategy across client, Reddit, X, TikTok, and more.
  • Drive the experimentation roadmap — define what gets tested (ad copy, bidding strategies, audience segmentation, landing pages), hold the agency to rigorous test design, and ensure learnings are documented and actioned.
  • Manage and optimize significant monthly budgets with a focus on efficiency metrics (CPA, ROAS, LTV/CAC, payback periods) while maintaining aggressive growth targets.
• Reporting, Communication & Stakeholder Management:
  • Build and maintain reporting dashboards and performance frameworks that enable fast, informed decision-making.
  • Deliver proactive status updates, performance insights, and risk flags to cross-functional stakeholders.
  • Translate complex campaign data into clear, actionable narratives for leadership, product marketing, and growth partners.
• Non-Traditional Media Buying & Programmatic (Secondary Focus — 15%):
  • Oversee agency execution of programmatic campaigns across DSPs (e.g., The Trade Desk, DV360) including audience targeting, contextual placements, and retargeting.
  • Source, negotiate, and manage direct media buys across newsletters, industry publications, trade journals, and niche/specialty developer-focused sites.
  • Identify and test emerging channels — evaluate ROI potential of new placements, sponsorships, and partnership opportunities outside core social/search platforms.

Qualifications

• 5–8 years of performance marketing experience with deep expertise in SEM/paid search (Google Ads, Microsoft Ads, SA360) — you know these platforms inside and out.
• Agency background strongly preferred — you've managed multiple accounts/clients simultaneously and understand the pace, rigor, and accountability that agency life demands.
• Meticulous attention to detail that borders on compulsive — you catch the creative safe zone violation in ad preview, the naming convention break in row 847 of the bulk sheet, the UTM parameter that doesn't match the taxonomy doc.
• Proven ability to manage and QA agency partners — you've held external teams accountable, given direct and specific feedback, and maintained high standards without micromanaging.
• Track record managing substantial paid media budgets ($+/month) with clear performance outcomes and efficient spend allocation.
• Proactive communicator — you default to over-communicating, surfacing issues early, and keeping stakeholders informed without being asked.
• Strong analytical skills (Google Analytics, Looker, Tableau, or similar) — comfortable with data, attribution modeling, and translating performance data into actionable optimization strategies.
• Experience with A/B and multivariate testing methodologies across creative, landing pages, audiences, and bidding strategies.
• Experience marketing to developer or technical audiences (developers, engineers, data scientists) — you understand how they move through paid funnels differently than consumer audiences.
• Knowledge of MMPs and mobile attribution (Singular, AppsFlyer, Adjust) for app-based campaigns.

Benefits

• Health Benefits
• Referral Program
• Excellent growth and advancement opportunities