[Hiring] Marketing Manager @Rocket.Chat

Role Description

Rocket.Chat is looking for a hands-on, results-driven Marketing Manager to run marketing for the defense and intelligence sector in North America. Experience marketing to defense and intelligence audiences is required, and a military background is a strong plus. This is an individual contributor and full-stack marketing role with a strong focus on channel partner marketing:

• Most of our pipeline in this region is created with and through partners.
• You will spend much of your time finding joint opportunities, running co-marketing programs, and helping partners sell Rocket.Chat.
• Work side by side with our sales team to understand targeted accounts and programs.
• Adjust the marketing strategy to match sales efforts.
• Run paid digital (LinkedIn Ads, Google Ads, Reddit), social media, content, email and newsletters, and partner-led events.
• Use AI to move faster across all marketing activities.

Qualifications

• 4+ years of B2B or B2G technology marketing, with a strong focus on channel and partner marketing in the defense and intelligence industry.
• Proven experience marketing to US defense, military and intelligence organizations.
• Solid understanding of how they buy, key primes and integrators, and the language operators and program offices use.
• Proven track record running co-marketing programs with system integrators, resellers, or technology alliances that generated measurable pipeline.
• Hands-on experience running paid campaigns on LinkedIn, Google, Reddit, and AI search.
• Full-stack marketing skills across paid digital, social, content, email and newsletters, and events.
• Practical use of AI tools for content, video, research, and campaign work.
• Proficiency in marketing automation and sales tools (e.g., HubSpot, Apollo), CRM (e.g., Zoho), and analytics (e.g., Google Analytics).
• Ability to write clear, mission-focused messaging for defense and intelligence buyers.
• Strong project management skills and the ability to run several initiatives at once with little supervision.
• Excellent written and verbal communication skills.
• Bachelor's degree in marketing, communications, business, or a related field.

Requirements

• US military veteran, prior service or civilian work in the DoD or Intelligence Community.
• Active security clearance, or the ability to obtain one.
• Experience marketing secure communications or other mission-critical technology.
• Established relationships within the defense contractor and partner ecosystem.
• Familiarity with defense procurement, contracting vehicles, and security and compliance requirements.
• Experience creating or editing video content.

Soft Skills

• Passion: Genuine enthusiasm for what you do and how it contributes to our company's mission.
• Dream: Proactively seek out opportunities and challenges to achieve extraordinary results.
• Own: Take ownership of your work, set high standards for yourself, and be accountable for outcomes.
• Trust: Recognizing the importance of trust and support and actively working towards a collaborative and inclusive workplace.
• Share: Communicating openly and transparently ensures clarity and honesty in interactions.

What You'll Do

• Partner and Channel Marketing:
  • Own co-marketing with Rocket.Chat's key partners in NORAM.
  • Identify opportunities for joint activities (campaigns, webinars, events, content, offers) and turn them into pipeline.
  • Build close relationships with partner marketing and sales teams.
  • Run a regular partner newsletter to keep partners updated.
  • Create partner and customer-facing materials aligned with Rocket.Chat's value proposition.
  • Manage Market Development Funds in line with joint marketing objectives.
• Sales Enablement and Alignment:
  • Stay close to the sales team to understand targeted accounts and programs.
  • Adjust the marketing strategy based on field insights from sales and partners.
  • Support sales in creating materials, RFI and RFP responses, proposals, and presentations.
• Digital Marketing:
  • Plan, run, and optimize paid campaigns targeting defense and intelligence audiences.
  • Manage Rocket.Chat's social media presence for the sector in the region.
  • Run a customer and partner-facing newsletter.
  • Analyze campaign performance against KPIs.
• Content and Video:
  • Create content for defense and intelligence audiences.
  • Assist in video creation, from short social clips to product and partner videos.
• Field Marketing:
  • Plan and execute events, mostly together with partners.
  • Own the event cycle from pre-event promotion to post-event follow-up.
• AI-Enabled Marketing:
  • Use AI tools to work faster and at higher quality.
  • Find and share new ways for the team to use AI in day-to-day marketing work.
• Collaboration:
  • Work with internal teams to align initiatives with business goals.
  • Manage external vendors when needed.

Benefits

• Remote-First: Work remotely, as part of a distributed team.
• Flexible Working Hours: Flexibility in how you organize your day.
• Multicultural and Global Team: Work alongside team members in more than 15 countries.
• Flexible PTO: Take the time you need to recharge.
• Birthday Day-Off: Take your birthday off to celebrate.
• Holidays and Vacation Days: Time to fully disconnect and rest.
• Courses and Books Sponsorship: We support continuous learning and development.
• Language Classes Benefit: Learn new languages and enhance your communication skills.
• Stock Options: You're part of the company's success, and we want to share it with you.
• Company Equipment: To help you work efficiently and comfortably.
• Remote Benefit: A monthly benefit to support your home office setup.