[Hiring] Marketing Manager @KSB Company

Role Description

KSB manufactures pumps, seals, and valves that help move and manage water around the world. Our Water business serves municipal water and wastewater utilities across North America through a network of independent sales representatives.

As Marketing Manager, Water, you will own marketing strategy and execution for this market area, translating business priorities and customer insights into integrated campaigns, digital programs, sales enablement, and thought leadership that generate measurable results.

• Market Strategy and Demand Generation
  • Translate Water business objectives and the broader North American marketing strategy into actionable marketing plans, priorities, and campaigns that drive growth, strengthen brand awareness, and generate qualified demand.
  • Develop and execute two complementary campaign strategies: one focused on consulting engineers and specifiers, and another on utility owners, operators, and other end users.
  • Build a deep understanding of market dynamics, customer challenges, competitive positioning, and emerging opportunities.
  • Lead market research, competitive analysis, customer feedback initiatives, and campaign performance reviews.
  • Manage the Water market area's marketing budget and report on campaign performance.
• Digital Marketing and Lead Management
  • Develop and implement digital marketing and lead management programs that engage the full buying center.
  • Leverage CRM, marketing automation, content management, analytics, and other digital tools.
  • Establish clear processes for lead qualification, routing, and follow-up.
  • Monitor digital engagement and campaign performance.
• Sales and Representative Enablement
  • Partner with regional sales teams and independent representatives to understand territory priorities.
  • Develop practical sales enablement programs.
  • Create standardized, customer-facing tools and materials.
  • Drive adoption of marketing programs and materials.
• Thought Leadership and Content Development
  • Identify important industry issues and emerging market trends.
  • Collaborate with Water business leaders and sales teams to develop and publish relevant content.
  • Oversee and produce content for various customer-facing channels.
  • Maintain consistent brand messaging and visual standards.
• Events and Integrated Marketing
  • Plan and execute trade shows, conferences, customer events, and other industry programs.
  • Shift event planning toward proactive customer engagement.
  • Integrate events with digital campaigns and sales outreach.
  • Coordinate with the broader North American marketing team.
• Project Management and Execution
  • Manage multiple campaigns, content initiatives, events, and business requests simultaneously.
  • Take projects from planning through execution and performance measurement.
  • Independently develop and produce marketing materials.
  • Continuously improve marketing processes and content standards.

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent professional experience.
• Demonstrated experience owning and executing marketing programs for a product line or comparable B2B portfolio.
• Experience in industrial, technical, or B2B marketing.
• Experience marketing through an indirect sales channel.
• Strong campaign development and execution skills.
• Hands-on content development and production capabilities.
• Proficiency with digital marketing tools.
• Strong analytical skills.
• Excellent project management and organizational skills.
• Strong written, verbal, and interpersonal communication skills.
• A proactive, resourceful, and commercially minded approach.

Requirements

• Experience in the water and wastewater industry, municipal infrastructure, utilities, or related markets.
• Experience with HubSpot or a comparable CRM and marketing automation platform.
• Proficiency in Adobe Creative Suite or similar graphic design tools.
• Experience leading trade shows, conferences, customer events, or integrated event marketing programs.
• Experience developing thought leadership content or marketing programs for technical audiences.

Benefits

• Fair framework conditions for collective wages and pensions.
• Flexible working time models.
• Individual training opportunities.
• Best career prospects.

Company Description

KSB Group is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.