[Hiring] Marketing Manager @ParentPay Group

Role Description

As Marketing Manager, you will take ownership of marketing for assigned ParentPay Group verticals, translating customer and market insight, product go-to-market strategy, and commercial priorities into targeted multi-channel B2B marketing campaigns and events that drive awareness, engagement, lead generation, and pipeline outcomes.

Working closely with the wider Marketing team, Product Marketing and Sales, you will:

• Plan and execute multi-channel campaigns.
• Develop and nurture strategic marketing partnerships.
• Plan, manage and deliver a varied programme of industry and owned events, including exhibitions, conferences, networking events, awards, and webinars.

This is a hands-on role where you will be directly responsible for creating high-quality marketing content, including:

• Email marketing
• Event collateral
• Campaign communications
• Short and long-form content
• Thought leadership
• Lead generation assets

If you are a commercially minded B2B marketer with strong campaign and event management experience who thrives on detail, enjoys creating compelling content, and is motivated by delivering campaigns and events that generate engagement, leads, and commercial impact, we’d love to hear from you.

Qualifications

• Proven experience planning and delivering multi-channel B2B marketing campaigns, events and partnership activity within an enterprise environment.
• Strong content creation, writing, editing and proofreading skills, with experience using tools such as Canva or Adobe Express and a good eye for brand and design.
• Excellent organisational and project management skills, with the ability to manage multiple campaigns, priorities, budgets and deadlines.
• Strong stakeholder and relationship management skills, working effectively across Sales, Product Marketing, specialist teams, external partners and agencies.
• Commercially and analytically minded, with strong Excel and PowerPoint skills and the ability to report on performance and present confidently to stakeholders.
• Proactive, reliable and accountable, with strong attention to detail and a focus on delivering high-quality, measurable results.
• Degree educated, ideally in Marketing or a related discipline; CIM or another relevant professional qualification advantageous.
• Flexible to travel across the UK for events, partner activity and meetings, including occasional overnight stays.

Requirements

• Deliver campaigns on time and on brand, generating measurable leads, opportunities and pipeline contribution.
• Drive email engagement, conversion and growth of relevant, segmented campaign audiences.
• Successfully deliver partner campaigns and events, measured through engagement, attendance and leads generated.
• Apply campaign insights, testing and learnings to continuously improve future activity and performance.
• Maintain high standards of accuracy, attention to detail and brand consistency.
• Work effectively across Sales, Product Marketing, Shared Services, agencies and external partners to deliver agreed priorities.