[Hiring] Marketing Manager @CONA Services

Role Description

The Omni Channel Marketing Manager will manage, customize, and execute growth strategies as well as beverage solutions in partnership with a FSOP portfolio of customers, to drive volume, share growth, value, grow beverage incidence, and profitability across Canada outlets. This role will have to manage relationships with the brand team, partners, sales, customer contacts, regional and local assets, and other internal and external constituents to support customer programming throughout the year.

Responsibilities

• Participate in the long-term and short-term planning and development of our FSOP strategy, consumer missions, and marketing plans based on fact-based consumer insights.
• Develop and implement insight-driven occasion-based strategies and partnership marketing programs tailored to meet the needs of both Coca-Cola and our trade partners.
• Collaborate with multiple internal and external stakeholders (including Brand, Sales & Category Commercialization teams) to play a key role in the development of insight-driven marketing programs, targeting our consumer, and meeting our customers’ strategies.
• Manage marketing spend in accordance with program budgets; ensure strong return on investment of all marketing activities; priority setting and execution.
• Plan, develop, and execute channel and customer promotions/programs that leverage brand idea/thinking and consumer insights to drive increased consumer preference and customer activity.
• Serve as marketing generalist, stewarding consumer insights, industry trends, innovation, consumer initiatives, and media leadership with defined customer portfolio.
• Prepare reports/presentations of research results by efficiently communicating critical learnings, consumer insights, and conclusions to provide actionable recommendations.
• Develop marketing materials (e.g., POS, sell-in materials, digital and social, etc.) to communicate promotions effectively.
• Write creative briefs that clearly articulate communication objectives and success criteria to inform and direct agency work and creative development.

Qualifications

• Bachelor's degree or the equivalent combination of education and experience.
• 3+ years experience in Omni Channel marketing, preferably in fast-moving consumer packaged goods (FMCPG) industry or FSOP.
• Ability to recognize, understand, and interpret shopper behavior, brand strategies, channel and customer needs while turning this knowledge into concise actions and results.
• Priority Setting: proven track record for managing competing priorities and delivering sustainable results; leveraging insights to focus on the most important areas of opportunity.
• Decision Making: propensity for creative problem-solving and opportunity identification; leverages shopper insights to drive decision making.
• Strategic Thinking: aptitude for forward-looking vision and anticipation of future needs; ability to use strategic thinking skills and to integrate brand and shopper strategies into effective omni channel marketing programs.
• Collaborative: collaborating with brand/category teams and other key internal/external stakeholders; effective in influencing a wide variety of stakeholders.
• Strong Communication Skills: effectively communicates and builds relationships at all organizational levels.
• Demonstrated personal leadership skills and influencing ability.
• Proven working experience in digital marketing, particularly within the industry.
• Intermediate to Advanced MS PowerPoint, Word, and Excel skills required.

Benefits

• Join a local, family-owned business that’s part of a globally recognized brand, where you can develop your capabilities, competencies, and career.
• Coke Canada has a culture of learning, and we offer several channels to support your development, including on-the-job training and a library of free courses for just-in-time learning.
• Comprehensive benefits package designed to help our employees achieve their best physical, mental, financial, and overall health and well-being.
• Competitive compensation package, access to retirement and saving programs, family and employee assistance program, paid vacation and floater days.
• Close, local connections with the communities in which we operate across Canada, with opportunities for employee volunteerism.
• Commitment to building our business responsibly, including sustainability initiatives.
• Recognition as one of Canada’s Best Employers for Diversity, fostering a diverse, equitable, and inclusive workplace.