[Hiring] Marketing Manager @OneStep

Role Description

The Marketing Manager will drive OneStep’s growth and brand awareness across multiple healthcare verticals. This role blends strategic marketing with hands-on campaign execution, focusing on both customer acquisition and retention.

This position works cross-functionally with Product, Customer Success (CS), and Sales teams to deliver impactful marketing programs, develop customer-facing materials, and ensure that every stage of the OneStep customer journey—from onboarding to long-term engagement—reflects our mission of innovation and care.

• Work with Marketing team members to develop and execute integrated marketing strategies to grow brand visibility, demand, and customer engagement across healthcare verticals.
• Align marketing initiatives with company goals, product launches, and key industry events.
• Identify and document compelling customer case studies, value stories, and testimonials to showcase the success and measurable impact of OneStep’s solutions.
• Develop Customer and Prospect facing content used for customer acquisition and expansion via:
  • Email
  • Blogs
  • Case Studies and Value Stories
  • Newsletters
  • Stat database and one-pagers
  • Video interviews (testimonials, thought leadership)
• Collaborate with the Customer Success (CS) team to create materials supporting onboarding, adoption, and customer advocacy initiatives, including welcome kits, onboarding, patient and clinician adoption.
• Develop family-facing resources that communicate complex healthcare and technology concepts in clear, accessible, and trustworthy ways.
• Develop OneStep user community by hosting customer webinars, focus groups, and collaborative sessions connecting clients with OneStep subject matter experts (SMEs) to foster networking, industry awareness, and shared learning.
• Develop and coordinate Advisory Board or Referral Program, working with CEO, CRO, CMO, that supports customer and industry champions that may help drive customer acquisition, adoption, and brand awareness.
• Develop a customer-facing newsletter (in collaboration with CS, Marketing, and Product) featuring company news, product updates, and best practices.
• Conduct interviews of customers and other industry thought leaders, with output used as videos, testimonials, case studies, brand promotion, website content, and social media.
• Collaborate with marketing team members to execute nurture and retention campaigns that drive customer expansion and upsell opportunities.
• Plan and execute digital marketing campaigns across multiple channels (email, social media, and webinars).
• Lead Collateral Task Force, working with research, clinical, and product to translate technical product features or research into compelling customer value stories or other external facing materials.
• Working with the CMO and Director of Growth, monitor campaign and engagement metrics to assess performance and ROI.
• Maintain a deep understanding of customer personas, market trends, and competitive landscape.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 4+ years of marketing experience in SaaS, healthcare, or related technology industries.
• Proven success in both demand generation and customer engagement initiatives.
• Strong understanding of marketing automation, CRM systems, and analytics tools (e.g., HubSpot, Salesforce, Marketo, Google Analytics).
• Excellent communication, storytelling, and project management skills.

Requirements

• Experience working in healthcare technology, particularly within senior living, physical therapy, or medical device sectors.
• Familiarity with HIPAA and healthcare marketing compliance standards.
• Demonstrated success in cross-functional collaboration with Sales, Product, and Customer Success teams.