Back to Remote jobs  >   Marketing
Marketing Manager @Cofactr

[Hiring] Marketing Manager @Cofactr

Mar 25, 2025 - Cofactr is hiring a remote Marketing Manager. đź’¸ Salary: competitive salary and equity. đź“ŤLocation: USA.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.

Role Description

The Marketing Manager is the subject matter expert for all things Cofactr and shoulders the responsibility of ensuring consistent messaging and positioning across multiple teams and campaigns. Their primary responsibility is communicating our brand and product’s value to the market.

  • Be a Cofactr brand and product subject matter expert
  • Create, execute, and report on market strategies for Cofactr
  • Create, execute, and report on campaigns that drive awareness and leads for the Cofactr platform
  • Develop messaging and positioning for Cofactr and ensure a cohesive messaging strategy across all teams
  • Set and report on channel-specific goals and KPIs
  • Design, build, and maintain content on Cofactr.com that educates and drives awareness about Cofactr
  • Own specific marketing channels as designated by the head of marketing, which may include but are not limited to social media, paid media, content, events, website & SEO, and email
  • Forecasting and budgeting annually for Marketing initiatives
  • Work closely with sales and customer success teams to educate them about the brand and messaging and craft sales enablement collateral to support those initiatives
  • Work closely with the product, product marketing, and engineering team to collaborate on product messaging and market positioning
  • Work with the Marketing team to collaboratively set and meet annual OKRs and track campaign metrics, ensuring ROI for ad spend

Qualifications

  • Bachelor’s degree
  • 5+ years of Marketing experience
  • Experience working for companies in the electronics, hardware, or manufacturing industries
  • Experience with marketing automation tools such as Salesforce, SEMRush, Google Ads, and Google Analytics (Figma and Webflow a plus)
  • Experience with content management systems
  • Basic working knowledge of internal tools like Google Drive, Slack, Notion, etc.

Requirements

  • Work closely with the larger marketing team to collaborate on campaigns and messaging, maintaining a consistent brand voice across all channels
  • Work closely with larger marketing and go-to-market teams to build the go-to-marketing strategy for the company
  • Work closely with the sales and customer success teams to guide lead gen and awareness strategies based on customer personas and product fit in the market
  • Create content strategy and content for external audiences that drives awareness about the brand and platform
  • Regularly conduct market analysis to understand the needs of the ICP
  • Regularly track campaign metrics and report back to stakeholders on ROI
  • Help drive customer awareness and adoption of the platform tools with campaigns in conjunction with Product Marketing
  • Work with the customer success team to help build marketing campaigns and messaging to support existing customer and customer retention efforts

Benefits

  • Competitive salary and equity
  • 100% employee premium coverage of health, dental, and vision plans
  • FSA offerings
  • 401(k) with 4% company matching
  • Unlimited time off policy
  • Commuter benefits with a company contribution

Similar Remote Jobs

More jobs at Cofactr

More Marketing jobs

More jobs in USA

Kickstart Your Job Search

Need advice to apply? Join our free Webinar « 3 Mistakes to Avoid When Looking For A Remote Startup Job (And What To Do Instead) »
Register for free

Unlock 53,502 additional remote jobs, advanced search & email notifications

Get Access Now

Too many emails? Declutter your inbox with Meco

Your home for reading newsletters

Try for free - no card required.
Before You Apply
️
đź“Ť Be aware of the location restriction for this remote position: USA
‼ Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
Back to Remote jobs  >   Marketing
Marketing Manager @Cofactr
Marketing
Salary đź’¸ competitive salary and equity
Remote Location
USA
Job Type full-time
Posted Mar 25, 2025
Apply for this position Unlock 53,502 Remote Jobs
️
đź“Ť Be aware of the location restriction for this remote position: USA
‼ Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
Marketing Manager Apply for this position Unlock 53,502 Remote Jobs
Ă—
  • Unlock 53,502 hidden remote jobs.
  • Your shortcut to remote work. Apply before everyone else.
  • Click and apply. No middlemen, no hassle.
Remotive - Email digest of tips on remote work and productivity | Product Hunt

We’re not like the other sites. Come see why!

50% off in March 2025
  • Single payment
  • Lifetime access
  • Filter by location/skills/salary…
  • Create custom email alerts
  • Private Slack Community

Get relevant job opportunities in your inbox

    Remotive
    Find Remote Jobs
    Hiring Remotely
    Quick Access