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Marketing
Director of Demand Generation
@Eventmobi
[Hiring] Director of Demand Generation @Eventmobi
Mar 27, 2025 - Eventmobi is hiring a remote Director of Demand Generation. đź’¸ Salary: up to $200k cad (depending on experience). đź“ŤLocation: Canada.
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Role Description
As the Director of Demand Gen, you are ultimately responsible for results, budget, strategy, and execution of all performance marketing programs that drive new business revenue.
- Lead generation through paid search/social/sponsorship, outbound, ABM, SEO, and optimizing the website and landing pages for conversion.
- Work closely with sales and product leadership to create differentiated and value-driven campaigns.
- Analyze sales calls and customer interviews as well as campaign performance on AdWords.
- Focus on optimizing investments and conversions to boost lead generation, pipeline, and revenue.
- Manage at least one direct report and collaborate with content, ops, campaigns, and sales to generate opportunities effectively while minimizing costs.
Qualifications
- Over 10 years of marketing experience, with recent demand gen leadership at a senior level for B2B companies or agencies (2-8 years).
- Expert-level knowledge of performance marketing and SEO, with prior experience managing ABM and lifecycle marketing.
- Data-driven decision-making based on analytics and performance data interpretation.
- Admin-level expertise in marketing automation platforms (particularly HubSpot) and other sales and marketing tools.
- Exceptional communication skills to articulate strategies, insights, and results across teams.
- Collaborative mindset to ensure marketing and sales alignment in every initiative.
Requirements
- Ability to own the demand generation strategy for achieving pipeline and revenue goals.
- Experience in negotiating with vendors and managing contracts.
- Capability to allocate resources to maximize reach and impact.
- Ownership of reporting and forecasting of lead gen, conversion rates, pipeline impact, campaign results, and ROAS.
Benefits
- Total Compensation: OTE Base + Bonus $160 - $200K + Stock Options + Benefits (from day one).
- Time-Off: 3 Weeks Vacation + 1 Week Sick Days + 3 Summer Days + your birthday is a holiday.
- Benefits: Dental, Health, Life, Mental Health Consultations (GreenShields+).
- Tools: Top-of-the-line hardware and the best collaboration software for remote work.
- The Best Coworkers Ever: Positive impact from caring co-workers.
Remote Workspace Requirements
- A safe, comfortable, and ergonomic workspace.
- A reliable internet connection capable of participating in video calls, with at least 30 Mbps download speed.
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| đź“Ť | Be aware of the location restriction for this remote position: Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
up to $200k cad (depending on experience)
|
Remote
Location
Canada
|
|
Job Type
full-time
|
Posted
Mar 27, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
