[Hiring] Marketing Lead @Spotted Zebra

Role Description

You’ll play a pivotal role in driving our marketing strategy and execution, collaborating across executive leadership, sales, product, and customer success. This is a hands-on, high-impact role where strategic thinking meets execution - from shaping product narratives to optimising marketing channels and creating content that engages and converts. You’ll be part of a lean highly collaborative Commercial team, giving you the opportunity to take ownership of marketing while working closely with others across the business.

• Ownership and execution of overall marketing strategy: Manage and optimise marketing strategy and channels to deliver marketing qualified leads, sales pipeline, and revenue.
• Product marketing & launches: Lead product and feature launches, including messaging, positioning, website landing pages, press engagement, social media content, internal announcements, and collateral.
• Sales enablement: Create and optimise sales decks, one-pagers, digital sales room content, executive summaries, competitor insights, and demo updates.
• Executive support: Assist with creation of social media content, as well as securing and developing brand/product aligned content for podcasts and event materials.
• Customer success collaboration: Support in writing award submissions, case studies, and customer communications.
• Content creation: Produce articles, white papers, guides, webinars, videos/animations, and LinkedIn content to drive engagement and thought leadership.
• Events & sponsorships: Plan and execute owned and sponsored events, including concept ideation, agendas, branding, collateral, and coordination with organisers and internal teams.
• Brand & digital presence: Maintain consistent messaging across website, digital assets, email signatures, LinkedIn headers, and internal templates; optimise website for SEO and lead generation.
• Analyst relations: Manage submissions and briefings to maintain visibility with key industry analysts.
• Tools, budget & performance: Oversee marketing tools, contractors/agencies, and track campaign performance and budgets. Utilise AI to enhance marketing initiatives and output.
• Insights & optimisation: Monitor social listening, surface actionable insights, and continuously improve marketing initiatives.

Qualifications

• Experience owning and optimising overall marketing strategy and execution for a B2B company in the HRTech sector.
• Proven experience developing and executing messaging and positioning strategies tailored to specific personas and accounts.
• Experience planning and executing a B2B product launch in collaboration with Sales and Product teams, including website landing pages and launch collateral.
• Experience optimising websites for conversion and SEO.
• Track record of collaborating with Sales teams to drive pipeline and completed deals, with specific proficiency in lead generation and sales enablement/collateral creation including sales decks, case studies, and datasheets/one-pagers.
• Strong B2B marketing toolkit - content creation, thought leadership, whitepapers, and PR.
• Familiarity with HubSpot or similar CRM and marketing automation tools, as well as Webflow and digital sales rooms.
• Experience developing and executing brand campaigns, including owned and sponsored events.
• Experience in social media content creation for companies and executives.
• Experience managing or closely collaborating with a small marketing team and external contractors/agencies.
• Ability to think strategically while rolling up your sleeves and executing great work.
• Comfortable working at pace in a fast-moving, startup environment.
• Strong analytical mindset.
• Detail-oriented with strong organisational skills.
• Commercially minded, curious, experimental, and collaborative by nature.

Requirements

• Experience in marketing a B2B AI product.

Benefits

• 🏥 Health insurance
• 💰 Enhanced pension
• 🏖️ 25 days holiday
• 🏠 Remote-first
• 💻 Work from home budget
• 🧠 L&D budget
• 🦷 Dental cover
• 👀 Eyes care support
• 🏢 Co-working space
• 🧘 Wellbeing allowance
• ✈️ Travel insurance

Company Description

At Spotted Zebra, we're building something we genuinely believe in - an end-to-end hiring platform that helps the world's leading organisations find the right people, faster and fairer than ever before. We're a multi-award-winning Series A company giving talent leaders the solution they've always needed. Skills science native. AI-amplified. Created by people who've lived and breathed TA and knew there had to be a better way.

Spotted Zebra brings Interview Intelligence, Skills Assessments, and AI Interview Agent together in one powerful platform - designed for intelligence and action. The result is giving talent teams the insight to predict who will succeed, the speed to move before competitors, the governance to defend every hiring decision, and the capacity to focus on the human moments that actually matter.

We've been named Personnel Today's Talent Acquisition Supplier of the Year 2025, secured gold across multiple industry awards, and recently landed #25 on the UK Top 100 Startups List. And we're just getting started.

At Spotted Zebra, we welcome people of all stripes. We are committed to providing equal opportunities and an inclusive and diverse culture.