[Hiring] Marketing & Growth Virtual Assistant @Virtual Colleague Philippines

Role Description

This is a remote position.

We are seeking a proactive, detail-oriented, and marketing-savvy Virtual Assistant to support a UK-based healer, transformation coach, author, and entrepreneur. The ideal candidate will take ownership of day-to-day marketing execution and help build sustainable systems that promote the client's existing content, attract potential clients, and generate sales across multiple business ventures.

This is not a basic social media posting role. The client needs someone with a strong understanding of:

• Digital marketing
• Content strategy
• Audience attraction
• Email marketing
• Evergreen sales funnels

The candidate should be able to recommend ideas, implement strategies, and manage ongoing marketing activities with minimal supervision once the systems are established.

Key Responsibilities

• Digital marketing strategy and implementation
  • Develop and execute a practical, sustainable digital marketing strategy for the client's existing businesses.
  • Translate the client's goals, personal story, expertise, and existing materials into marketing campaigns that attract the right audience.
  • Apply attraction marketing principles to both the healing/coaching business and the LifeWave business.
  • Recommend marketing strategies, campaign ideas, and opportunities for growth.
  • Build a consistent marketing presence across relevant platforms.
  • Establish repeatable marketing workflows.
  • Monitor marketing performance and recommend improvements.
  • Keep the client informed about campaign progress, priorities, and results.
• Social media management and content distribution
  • Manage the client's social media presence, primarily on Facebook.
  • Repurpose and distribute appropriate content to Instagram and LinkedIn.
  • Establish a consistent publishing schedule, targeting daily posts.
  • Adapt content to each platform.
  • Identify valuable content from existing materials.
  • Create or coordinate simple graphics and short-form video edits.
  • Write compelling captions and audience-focused posts.
  • Monitor comments and engagement.
• Attraction marketing for the LifeWave business
  • Review and complete the client's existing, paid Attraction Marketing course.
  • Develop and implement an organic attraction marketing plan for LifeWave.
  • Create content that introduces the client's story and perspective.
  • Track inquiries and marketing activity.
• Evergreen funnel and course marketing
  • Audit the client's existing marketing assets.
  • Design and implement an evergreen marketing funnel for From Fear Into Love.
  • Guide Shannon through creating new webinar or video content.
  • Set up relevant landing pages, opt-in forms, and email sequences.
  • Monitor performance and improve the process over time.
• Email marketing and MailerLite automation
  • Manage the client's existing MailerLite account.
  • Create and schedule newsletters and promotional emails.
  • Build automated welcome sequences and follow-up emails.
  • Monitor email campaign performance.
• Blog management and content repurposing
  • Help maintain the client's weekly blog publishing schedule.
  • Use AI tools to help organize, draft, edit, and repurpose content.
  • Proofread every piece of content carefully before publication.
  • Maintain a content calendar and an organized library of published assets.
• Booking and client inquiry support
  • Maintain and promote the client's free introductory call.
  • Check and maintain the existing Calendly booking pathway.
  • Coordinate with Shannon regarding her availability.
• Book marketing and future publishing support
  • Support the marketing of Shannon's existing published books.
  • Develop promotional content using existing book materials.
  • Support launch campaigns for future books.
• Online TV show and podcast administration
  • Update and maintain the guest and episode tracking spreadsheet.
  • Organize guest information and episode details.
• Administrative and operational support
  • Organizing marketing materials and documents.
  • Maintaining spreadsheets and content calendars.

Qualifications

• Demonstrable experience in digital marketing or marketing-focused virtual assistance.
• Strong understanding of attraction marketing and audience-building strategies.
• Experience creating and managing content calendars.
• Strong copywriting, editing, and proofreading skills.
• Excellent written English with attention to detail.
• Experience with email marketing and automation, preferably MailerLite.
• Ability to plan and implement campaigns with minimal supervision.
• Strong communication skills.
• Proactive, resourceful, and solutions-oriented approach.

Requirements

• Strong proficiency in Facebook, Instagram, and MailerLite.
• Comfortable with Google Docs and Sheets.
• Ability to identify and repurpose useful video content.
• Familiarity with Canva or equivalent for social graphics.

Benefits

• Flexible working hours.
• Opportunity for growth as workload increases.
• Long-term partnership intended.

Company Description

A healer, transformation coach, author, and entrepreneur whose work focuses on helping people who have experienced traumatic or challenging births identify recurring patterns and release subconscious limiting beliefs.

Her work combines ancient wisdom with modern strategies to support personal development, emotional well-being, relationships, and professional growth.

• One-on-one and group coaching and healing sessions.
• From Fear Into Love, a 12-week transformation course.
• Unstoppable You – Unpicking Your Hidden Stories, an ongoing personal development course.
• Multiple published books and digital products.
• An existing website, weekly blog content, YouTube channel, and podcast.
• A LifeWave network marketing business.
• An upcoming children's picture book venture.