[Hiring] Full-stack Meta Creative Strategist @Whitecollars

Role Description

Our client doesn’t need pretty ads. They need ads that make money. We are hiring on behalf of our client, a US-based performance marketing company that runs affiliate lead generation and e-commerce campaigns on Meta (Facebook and Instagram). The offers are mostly B2C and pain-driven, in verticals such as insurance, finance, education, and e-commerce, in video campaigns only.

You will write direct-response scripts and ad concepts, study how they perform, and improve them. Day-to-day, you will:

• Write 30-second video scripts and ad copy with a strong pain-driven hook, built around something the viewer wants to run away from.
• Get to the conversion ask quickly instead of telling a slow brand story.
• Think in terms of broad targeting, where the message does the audience selection.
• Read performance data and decide what to test next.
• Study competitor ads, then create something new instead of copying them.

Qualifications

• Know Meta ads well, including creative testing and how the algorithm responds to different hooks.
• Write short, punchy, conversion-focused scripts.
• Think in angles, hooks, and pain points, and enjoy finding new ones.
• Are creative and curious, and would rather test ideas than manage spreadsheets.
• Can look at a plain-looking ad and explain why it converts.
• Uses Tracker (RedTrack, Voluum, Binom), an affiliate network (MaxBounty, Perform), spy tools (AdPlexity, Anstrex), experience with restricted verticals (nutra, dating, finance), or experience managing your own ad spend.
• Strong Meta (Facebook/Instagram) ads experience, or a clearly demonstrated ability to write for Meta.
• A relevant portfolio of Meta or direct-response ads and scripts.
• Fluent spoken and written English, including a short phone check.
• Availability for EST-compatible hours [confirm required overlap, e.g. 4+ hours].
• Willingness to take part in a paid trial.

Requirements

• Every application must include all three items below. Applications missing any of them will not be considered.
• Attach your CV. Shortlisted candidates will be asked to confirm a phone number for a short English check.
• A relevant portfolio. This means real video examples of Meta (Facebook/Instagram) ads, direct-response scripts, or ad creatives you wrote or produced, shared as a link (Google Drive, Notion, website, Loom) or as attachments; they are not doing static ads.
• Include results where you have them (screenshots, numbers, or a short description).
• A short note on why you think one of your portfolio ads worked.

What happens next:

• We review your CV and portfolio first. The portfolio is the first gate.
• Shortlisted candidates receive a short personality assessment and a 2-minute phone call.
• Candidates who pass are introduced to our client for a 10–15-minute chat.
• Selected candidates start the paid trial.