Back to Remote jobs >
Marketing
Marketing Director, Demand Generation
@Smartling
[Hiring] Marketing Director, Demand Generation @Smartling
Mar 31, 2025 - Smartling is hiring a remote Marketing Director, Demand Generation. 💸 Salary: $150,000-$180,000. 📍Location: USA.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
We are seeking an experienced Demand Generation professional to join our team. Reporting to the CMO, the Director of Demand Gen will lead a team tasked with marketing funnel strategy, optimization and demand generation. Your responsibilities will include the planning, management and execution of marketing efforts.
- Own the strategy, planning, and execution of all demand generation programs to drive qualified pipeline and revenue
- Build and optimize multi-channel campaigns across paid media, email, SEO, events, content syndication, and more
- Partner with sales leadership to define lead scoring, funnel stages, and handoff processes to ensure seamless conversion
- Collaborate with product marketing to develop messaging, content, and offers that align with buyer personas and customer journey
- Lead forecasting and reporting of pipeline contribution, CAC, and campaign ROI; regularly present insights to executive leadership
- Manage and optimize the marketing tech stack (e.g., MAP, CRM, ABM, analytics tools) to enable scalable, data-driven marketing
- Oversee the performance and growth of a small team, including campaign managers and digital specialists
- Test and iterate on campaign strategy using A/B testing, audience segmentation, and personalization
- Drive the strategy for ABM programs in key enterprise accounts in collaboration with sales and customer success
Qualifications
- 7+ years of experience in B2B marketing with at least 3 years in a demand generation or growth leadership role
- Proven track record of building and scaling multi-channel demand generation programs that drive qualified pipeline and revenue
- Deep expertise in digital marketing (paid search, paid social, display, SEO, content syndication, email nurture)
- Strong understanding of marketing funnel metrics, attribution models, and campaign performance optimization
- Hands-on experience with marketing automation platforms (e.g., Hubspot) and CRM systems (e.g., Salesforce)
- Comfortable managing media budgets, forecasting, and optimizing ROI
- Experience partnering with sales and SDR teams to align on campaign strategy, lead quality, and pipeline acceleration
- Analytical mindset with the ability to translate data into insights and actions
- Strong leadership and people management skills—experience building and mentoring a high-performing team
- Excellent communication and collaboration skills—able to work cross-functionally with product marketing, content, ops, and sales
- Experience in a SaaS, tech, or startup environment preferred
- Bachelor’s degree in Marketing, Business, or a related field; MBA a plus
Requirements
- A team-player with the ability to work effectively and cross-functionally within all levels of management, both internally and externally
- Creative problem solver
- A detailed record keeper
- Self-starter and eager to grow
- A strong project manager and decision maker
- Highly communicative, able to communicate effectively across all levels
Benefits
- Freedom 🏡 - we are remote first
- Growth - an opportunity to learn and advance your career
- Wealth 💰 - we offer a competitive salary and 401(k) + company match
- Wellness - health insurance; free medical plan for you and your family
- Balance - flexible PTO + 11 holidays; generous parental leave
- Culture 🤝 - an energetic, value-driven, and fun culture and team spirit
- Bonus - employee referral program and Apple equipment
Similar Remote Jobs
More jobs at Smartling
More Marketing jobs
-
Marketing unspecified Northern America, Latin America (LATAM), AfricaApr 04, 2025
More jobs in USA
-
All others $180,000 to $210,000 USAApr 04, 2025
-
Sales / Business $70k-$90k USAApr 04, 2025
Kickstart Your Job Search
Need advice to apply?
Join our free
Webinar « 3
Mistakes to Avoid When Looking For A Remote Startup Job (And What To Do Instead) »
Register for free
Unlock 55,069 additional remote jobs, advanced search & email notifications
Get Access Now
Too many emails? Declutter your inbox with Meco
Your home for reading newsletters
Try for free - no card required.
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
$150,000-$180,000
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 31, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
