[Hiring] Marketing Director @BeiGene

Role Description

Reporting to the Franchise Head, Haematology UK and Ireland, the Marketing Director, Haematology is responsible for building and leading the marketing function to develop and execute commercialization strategies supporting BeOne's existing and future Haematology products in the UK and Ireland.

• Develop the overall Haematology strategy and tactical plans to support the UK and Ireland commercialization of BeOne’s portfolio.
• Oversee all marketing strategies and plans in collaboration with BeOne global teams and commercialization partners to realize maximal value in the UK and Ireland.
• Prepare the commercial market for the approval of BeOne’s future products in Haematology.
• Partner with Sales, Market Access, and Medical Affairs to ensure alignment of BeOne’s UK and Ireland commercialization strategy.
• Collation and development of market insights that inform commercial strategies, tactics, and product forecasts.
• Partner with Med Affairs on the execution and development of an integrated scientific and thought leadership strategy.
• Build strong partnerships with external partners and influence commercial strategy for partnered assets.
• Localise and implement the strategy through various programs/channels (events, webinars, congresses, inbound, content syndication, direct mail, digital advertising, etc.) including digital.
• Guide development of tactics to proactively address identified challenges/hurdles.
• Establish strong relationships and future-oriented collaborations with key opinion leaders (KOLs) and key accounts.
• Collaborate with key customers and patient advocates to develop relevant content in line with strategic objectives.
• Guide development of promotional materials and activities.
• Steer impactful congress presence, communications, and intelligence.
• Gain insights from market (HCPs, KOLs, patient groups) and identify therapeutic hurdles, opportunities, and trends.
• Gather and interpret competitor intelligence.
• Partner with the field force to understand their resource gaps and opportunities through building strong relationships.
• Demonstrate marketing thought leadership and represent BeOne at key meetings and conferences, etc., when appropriate.
• Oversee overall Haematology marketing budget ensuring appropriate spend and ROI on all marketing activities.
• Provide exceptional leadership, fostering an environment to drive high performance, engagement, accountability, empowerment, and behaviors fully consistent with BeOne’s values and culture.
• Foster a leadership culture which attracts, develops, and retains candidates, creates effective internal communication, and fosters teamwork.
• Drive business decisions whereby patient care is at the center of the business conduct.
• Ensure team compliance across all areas to maintain the highest standards of patient-focused ethical conduct in line with our values.
• Consistently ensure operating in accordance with BeOne’s Standards of conduct and all applicable local laws and regulations.

Qualifications

• University undergraduate degree in science or business.
• A minimum of 10 years of pharmaceutical industry marketing or related experience.
• UK marketplace launch experience required.
• Specific knowledge and experience in the hematology market / knowledge in the field of lymphomas is highly desirable.
• Demonstrated success in a small but fast-growing, entrepreneurial commercial environment.
• Highly skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams.
• Excellent interpersonal, oral, and written communication skills, including ability to synthesize data and deliver a clear overview of commercial strategy, opportunity, and risks for the Executive Team.
• Significant project management experience.
• Track record of successful customer/HCP/KOL interactions.
• Excellent communication and presentation skills, both in person and virtual.
• Scientific + solution-oriented mindset and capability to move and execute in a rapidly changing, ambiguous environment.
• Willingness to travel (25%).

Requirements

• University undergraduate degree in science or business as a minimum; at least 10 years of relevant industry experience.

Supervisory Responsibilities

• Line management of one Associate Marketing Director, Haematology.
• Responsible for hiring, supervising, and developing the team.

Computer Skills

• Standard Computer Skills required (MS Office).

Other Qualifications

• Fluency in both verbal and written English.

Travel

• Approximately 25% of time.

Salary Range UK

• 104,900.00 GBP - 131,100.00 GBP.

Global Competencies

• Fosters Teamwork.
• Provides and Solicits Honest and Actionable Feedback.
• Self-Awareness.
• Acts Inclusively.
• Demonstrates Initiative.
• Entrepreneurial Mindset.
• Continuous Learning.
• Embraces Change.
• Results-Oriented.
• Analytical Thinking/Data Analysis.
• Financial Excellence.
• Communicates with Clarity.

We are proud to be an equal opportunity employer. BeOne does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.