[Hiring] Marketing Director @PatientPoint

Role Description

PatientPoint is seeking a Marketing Director to own the strategy, planning and execution of integrated marketing programs that attract, convert and grow healthcare provider audiences. This is a strategic ownership role, not a project-execution role: you'll set the objectives, audience, budget and success metrics for every campaign you run, and success will be determined on the business outcomes those campaigns deliver, not just the assets you ship.

You bring a working understanding of the healthcare landscape and how provider organizations make decisions, and you know how to translate that into B2B messaging that resonates with clinical, operational and executive buyers alike. You're equally comfortable architecting an ABM program for a named account list and running broad-based digital demand gen — SEM, SEO, paid and organic — to build a healthy top of funnel. When conventional channels won't reach a hard-to-find audience, you're the person who figures out what will.

You'll manage a team of three and work daily across Customer Success, Provider Sales, Provider Ops, Product and Content & Creative. You'll be a visible, credible face of marketing to sales and ops leadership — comfortable presenting to sales regularly, not just supporting them from behind the scenes — and you'll be able to pivot quickly when priorities and quick-turn requests shift, without losing sight of the strategy underneath.

Qualifications

• 7+ years of B2B or healthcare marketing experience, ideally in a provider-facing or health tech environment, including experience owning campaign strategy and budget.
• Direct people management experience, with the ability to lead, coach and develop a small team.
• Working knowledge of the healthcare provider landscape, practice operations and how provider organizations evaluate and buy.
• Demonstrated command of ABM strategy alongside broad-based digital marketing, SEM/SEO and demand generation tactics.
• A track record of crafting B2B messaging that resonates with clinical, operational and executive audiences and converts to pipeline.
• Comfort and credibility presenting to sales leadership on a regular, ongoing basis — this role is customer- and sales-facing, not just campaign-facing.
• Experience building GTM plans for product launches that address both prospect and existing customer audiences.
• Understanding of lead capture, nurture and delivery mechanics, and the ability to report clearly on what's working and what isn't.
• Working knowledge of marketing automation and CRM tools (e.g., Salesforce, Pardot, 6sense) and campaign performance tracking.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Business or a related field.
• Comfort with ambiguity and speed — able to reprioritize quickly and turn around quick-turn requests without losing strategic footing.
• Strong creative instincts and comfort concepting campaigns, not just briefing them out.

Benefits

• Competitive compensation.
• Flexible time off to recharge.
• Hybrid work options.
• Mental and emotional wellness resources.
• 401K plan.
• Comprehensive range of modernized benefits and cultural perks.