[Hiring] Senior Marketing Manager @Blackbaud

Role Description

As a Vertical Marketing Manager for Healthcare, you will translate vertical strategy into an integrated plan that builds demand, captures intent, and helps convert pipeline to bookings. This is a hands-on leadership role for someone who can connect strategy to execution and help a multi-functional team deliver as one.

• Execute the annual vertical go-to-market plan within the priorities and investment guardrails.
• Turn approved product and corporate messaging into audience-specific campaigns, field narratives, vertical content, and sales enablement.
• Coordinate product launch activation for the vertical, using launch strategy, claims, value propositions, and proof supplied by Product Marketing.
• Serve as the day-to-day marketing partner for vertical Sales leaders and cross-functional teams.
• Connect demand generation, content, field and event marketing, and industry expertise into one integrated buyer journey.
• Manage the vertical marketing budget and optimize audience, channel, and program mix for pipeline efficiency and bookings contribution.
• Review performance with Sales, identify gaps in quality or conversion, and adjust programs and follow-up actions.
• Create repeatable operating rhythms, briefs, dashboards, and playbooks that improve speed and performance.
• Guide and develop team members while staying directly involved in campaign reviews, prioritization, messaging adaptation, and content quality.
• Bring sector, buyer, seller, and competitor signals back to Product Marketing and other partners.
• Apply AI-enabled tools and automation to improve research, personalization, execution, and reporting.

Qualifications

• 7+ years of B2B marketing experience across multiple disciplines.
• 2+ years leading team members, programs, or complex cross-functional work.
• Experience managing a marketing budget and optimizing programs against business outcomes.
• Strong record of partnership with Sales on shared pipeline and bookings goals.
• Ability to adapt approved product messaging for a vertical without changing product claims or positioning.

Requirements

• Vertical pipeline and bookings contribution.
• Pipeline per program investment and funnel conversion.
• On-time, on-message activation of vertical priorities and product launches.
• Sales adoption of vertical plays and quality of cross-functional delivery.

Benefits

• Medical, dental, and vision insurance
• Remote-flexible workforce
• Wellness Programs
• 401(k) program with employer match
• Flexible paid time off
• Generous Parental Leave
• Donations for Doers
• Pet insurance, legal and identity protection
• Tuition reimbursement program