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Marketing
Marketing Director
@Outside GC / Patent GC
[Hiring] Marketing Director @Outside GC / Patent GC
Mar 26, 2025 - Outside GC / Patent GC is hiring a remote Marketing Director. 💸 Salary: $120,000 to $140,000. 📍Location: USA.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
As the Marketing Director, you will own the entire marketing function—building and executing strategies that elevate OGC’s brand, drive revenue growth, and enhance client retention. You will work closely with the executive team and attorneys, ensuring our marketing efforts align with business goals. This role requires a hands-on leader who is both strategic and tactical, capable of rolling up their sleeves to execute campaigns while also guiding high-level initiatives.
Key Responsibilities
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Brand Awareness & Market Positioning
- Develop and execute a comprehensive brand marketing strategy to enhance OGC’s visibility and credibility in the legal and business community.
- Drive thought leadership initiatives, including content marketing, speaking engagements, and PR.
- Ensure brand consistency across all marketing channels and materials.
- Define and maintain OGC’s value proposition, messaging, positioning, and tone to ensure a cohesive brand voice across all touchpoints, reinforcing credibility and engagement with the legal and business community.
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Revenue Growth & Client Acquisition (B2B Growth Marketing)
- Build and implement lead generation campaigns that attract and convert new clients.
- Optimize digital marketing efforts, including SEO, paid media, email campaigns, and website strategy.
- Leverage data and analytics to track performance, optimize campaigns, and drive ROI.
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Client Retention & Engagement
- Develop marketing strategies that nurture and retain existing clients.
- Support account-based marketing (ABM) initiatives to deepen relationships with key clients.
- Implement client education, referral, and loyalty programs.
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Reporting & Analytics
- Establish and track key marketing KPIs, providing insights to measure the effectiveness of brand awareness, lead generation, and client retention efforts.
- Develop and present regular performance reports to senior leadership, using data to inform strategic decisions and optimize marketing initiatives.
- Utilize marketing analytics tools (Google Analytics, CRM, marketing automation platforms) to monitor campaign performance and customer engagement.
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Communication & Team Management
- Lead, mentor, and develop a high-performing marketing team, fostering collaboration and professional growth.
- Clearly communicate marketing strategies, goals, and performance insights to stakeholders across the organization.
- Ensure alignment between marketing, sales, and other departments to drive business objectives and enhance client engagement.
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Cross-Functional Collaboration
- Work closely with sales, product, and client service teams to align marketing efforts with business goals.
- Collaborate with internal and external partners (agencies, PR firms, designers) to execute integrated marketing campaigns.
- Support internal communications initiatives, ensuring brand messaging is effectively conveyed across all organizational levels.
Qualifications
- 7+ years of marketing experience, with a strong background in B2B growth marketing.
- Proven track record in brand building, demand generation, and client retention strategies.
- Experience managing external vendors, contractors, and internal marketing teams.
- Strong project management skills and ability to execute with excellence.
- Proficiency in marketing analytics, CRM systems, and digital marketing tools.
Benefits
- Opportunity to lead and shape a critical function in a growing and respected company.
- Work with top-tier professionals in an environment that values collaboration, innovation, and high-quality execution.
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
$120,000 to $140,000
|
Remote
Location
USA
|
|
Job Type
unspecified
|
Posted
Mar 26, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
