[Hiring] Marketing Coordinator @Lean Marketing

Role Description

This is a fantastic opportunity for a results-driven, hands-on person to join our team. The role is remote, part-time, and headquartered in Pennsylvania (US Eastern time).

As our Marketing Coordinator, you'll plan, coordinate and carry out our marketing across the website, Google Ads, Facebook/Meta, email, SMS and reviews. You'll be our first and only in-house marketing person.

You'll work directly with the founder. He sets the strategy and big-picture goals; you own the day-to-day execution and keep projects moving. We also work with an outside marketing coach, so you'll have a clear plan and support.

Hours

• Starts at 20 hours/week, with potential to grow toward full-time

Location

• Remote; overlap with US Eastern business hours required

Reports to

• Founder

Pay

• [$25–35/hour] depending on experience

What you'll do

• Website performance and metrics (top priority).
• Track how the website and Google Ads landing pages perform (traffic, bounce rate, calls and quote requests) and make the adjustments the numbers call for: copy, offers, reviews and calls to action.
• Keep each county and service page current and working.
• Paid ads coordination.
• Support our Google Ads and Facebook/Meta ads.
• Brief and manage ad creative, and work with any outside agency or freelancer.
• Content and social media.
• Plan and run a content calendar that teaches homeowners their broken, foggy or sticking windows can be repaired.
• Create, schedule and post content, reply to comments, and repurpose content across channels.
• Copywriting.
• Write and edit copy for the website, ads, emails, SMS and social posts in a clear, friendly, local-business voice.
• Email, SMS and CRM.
• Build and manage welcome, follow-up and reactivation campaigns in our CRM (Close).
• Re-engage stalled leads and past customers.
• Reviews and social proof.
• Turn our ~1,300 five-star Google reviews into marketing assets.
• Keep our Google Business Profile active and fresh.
• Offers and referrals.
• Help launch and promote a low-cost entry offer and simple referral and repeat-customer programs.
• Tracking and reporting.
• Maintain a weekly marketing dashboard: leads by source, cost per lead and per job, landing-page performance and ad return.
• Flag what's working and what isn't.
• Project management.
• Create and keep project timelines, manage freelancers and vendors, and make sure campaigns ship on time.
• Coordination with the team.
• Work with the founder and office team so marketing, lead follow-up and scheduling stay aligned.

Your first 90 days

• By day 90, we should see clearly which marketing produces booked jobs, and the website should be converting better than at your start.

Timeframe

• Days 1–30: You know our services, customers, brand and tools (Close CRM, website, ad accounts). Our weekly marketing dashboard is up to date. Stalled leads from Facebook have been followed up.
• Days 31–60: You've set a baseline for website and landing-page conversion and made a first round of data-driven adjustments, such as stronger use of our reviews and the "send a photo, get a price" offer. A content calendar is running on Facebook.
• Days 61–90: Website and landing-page conversion has improved against the day-30 baseline. Welcome and reactivation email/SMS sequences are live. The entry offer and a referral program are launched. You present a monthly results report to the founder.

What we're looking for

• Copywriting: You'll write for the web, ads, email, SMS and social media. Your writing must be excellent, and we'll ask for samples.
• Tech-savvy: You don't need to be a technical expert, but you pick up new tools fast: CRMs, website builders, ad platforms, email tools and AI tools like ChatGPT, Claude or Perplexity.
• Project management: You set deadlines, keep them, and move several projects forward at once.
• Self-starter: Goals will be clear. Often it'll be up to you to decide what needs to happen, when and how, and then do it without being chased.
• Teachable and coachable: We do marketing differently, and there's a lot to learn on the job. We hire mainly on attitude.
• Leadership potential: You'll start as our only marketer. As you hit goals, we expect this role to grow into leading a small marketing team.

Nice to have

• Experience marketing a local or home-services business (trades, cleaning, HVAC, roofing, real estate)
• Hands-on experience with Google Ads, Meta Ads Manager or Google Business Profile
• Experience with Close or a similar CRM, and with email/SMS automations
• Basic design skills (Canva or similar) and basic video editing
• Comfort with dashboards and numbers (Looker Studio, Airtable, Google Sheets)

Perks of the job

• Fully remote, with flexible hours you set around US Eastern business hours
• Starts at 20 hours/week, with potential to grow to full-time
• Real ownership: your work goes live fast and you'll see its impact on booked jobs
• Hands-on marketing and management experience, with coaching from an experienced marketing team
• Pay: [$25–35/hour depending on experience]