Role Description
We are hiring a technically oriented Digital Marketing Coordinator with strong experience in website management and digital design execution to help operate and improve our digital marketing ecosystem across web, email, analytics, and partner campaigns. This role is highly web-centric and requires hands-on experience managing and optimizing pages in Webflow, collaborating on visual layouts, and ensuring brand consistency across digital touchpoints. You will play a key role in improving user journeys, conversion performance, and discoverability across our learning and device access programs. You will support acquisition and engagement across B2B, B2B2C, and community channels, helping educators, institutions, learners, and partners discover and participate in our programs. The ideal candidate combines marketing coordination skills with strong web production capabilities, attention to visual detail, and confidence working in modern CMS and design tools.
Key Responsibilities
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Web Operations & SEO
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Own day-to-day website operations in Webflow, including building, updating, and optimizing pages
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Translate campaign and product needs into structured, conversion-oriented landing pages
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Apply design system and brand guidelines to ensure visual consistency across pages
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Collaborate with designers and developers to implement layouts, interactions, and improvements
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Optimize site structure, metadata, and internal linking for discoverability
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Implement tracking, event measurement, and conversion attribution
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Identify UX and performance improvements based on analytics and user behavior
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Support localization and regional content adaptation
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Email & Lifecycle Marketing
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Build and maintain email journeys (onboarding, partner engagement, learner engagement)
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Segment audiences across educators, partners, and learners
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Manage newsletters and campaign communications
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Support CRM workflows and marketing automation
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Campaigns, Partnerships & B2B Marketing
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Support B2B and B2B2C partner campaigns with institutions and organizations
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Coordinate marketing activities with international partners, including MENA and LATAM
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Prepare partner-ready materials (presentations, landing pages, email sequences)
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Analytics & Growth
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Monitor traffic, conversions, and engagement across website and email
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Prepare recurring performance reports
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Identify opportunities to improve acquisition funnels and participation
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Work with leadership to evaluate campaign effectiveness
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Content & Public Engagement
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Coordinate blog posts, case studies, and success stories
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Assist with interviews, webinars, and online events
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Occasionally host or appear in recordings, interviews, or partner sessions
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Digital Design Execution
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Adapt existing brand and campaign assets for web, email, and partner materials
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Prepare layout-ready content blocks for landing pages and marketing campaigns
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Work with design tools (e.g., Figma, Adobe, Canva) to support fast iteration
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Ensure visual clarity, hierarchy, and usability across marketing touchpoints
Qualifications
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3β5 years of experience in digital marketing, growth marketing, marketing operations, or web marketing roles
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Strong hands-on experience managing and building production websites in Webflow (required)
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Ability to translate marketing goals into structured, conversion-focused landing pages and web experiences
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Working knowledge of digital design tools (e.g., Figma, Adobe CC, Canva) to prepare and adapt visual assets
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Understanding of UX principles, conversion optimization, and user journey design
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Experience with SEO fundamentals and search-driven content optimization
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Experience implementing tracking, campaign attribution, and using analytics tools (GA4 or similar)
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Experience managing email marketing platforms and automated lifecycle journeys
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Comfortable coordinating with developers, designers, vendors, and cross-functional teams
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Fluent in English and Arabic (written and spoken), with strong communication and documentation skills
Preferred Qualifications
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Experience supporting multi-lingual and multi-cultural programs, with partners in MENA or globally
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Familiarity with cross-cultural work and institutional communication practices
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Experience in edtech, nonprofit, open-source, or community-driven organizations
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Interest in video games, game development, or online communities
Benefits
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Competitive salary: $34,000 - $38,000 pa DOE
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Remote work opportunities
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Inclusive workplace culture
Company Description
Endless Access strives to ensure access to digital tools, creating global opportunities for underserved and under-resourced communities. Our efforts aim to bridge the digital divide, foster future-ready skills of digital creation and collaboration, and promote digital literacy, particularly for youth and the less advantaged.