[Hiring] Marketing Campaign Specialist @Aktion Associates

Role Description

• Own demand generation activities that create qualified marketing leads (MQLs) and increase conversion to sales-qualified leads (SQLs).
• Develop a strong understanding of target industries, customers, and market trends to support divisional growth strategies.
• Partner with software vendors and internal subject matter experts to align marketing initiatives with Aktion's go-to-market strategy.
• Coordinate campaigns, events, digital marketing, and sales enablement activities that drive pipeline growth.
• Translate complex technology solutions into clear, customer-focused messaging.
• Measure and report on campaign performance, lead generation, and marketing ROI.

Qualifications

• 3-7 years of B2B marketing experience within technology, software, SaaS, managed services, or IT services.
• Demonstrated success generating leads, supporting pipeline growth, and driving measurable marketing results.
• Experience with CRM, marketing automation, analytics, and AI-enabled marketing tools.
• Strong written and verbal communication skills with the ability to explain technical concepts to business audiences.
• Strong organizational and project management skills.
• Bachelor's degree preferred; equivalent experience considered.

Requirements

• This position offers a competitive salary, quarterly bonus, with the potential for performance-based year-end bonus.
• Aktion Associates offers a comprehensive benefits plan including an employer matching 401k plan.

Company Description

Aktion Associates, Inc. is a national ERP software Reseller in the top 20 of the VAR 100 reseller market and top workplaces in 2025. We have a high-growth technical environment with a workforce of over 200 professionals. We have a (3) year growth initiative to build our total workforce to 300. The workforce is highly skilled and consists of application consultants, software engineers, and networking engineers located throughout the U.S.