[Hiring] Marketing Campaign (IP/Branding) @NetEase Games

Role Description

• Develop and implement IP collaboration strategies and plans according to product milestones and needs.
• Responsible for cross-industry brand partnerships, driving brand integrations both inside and outside the game.
• Conduct market research for project expansion to identify suitable partners for online and offline promotions.
• Plan communication strategies for brand and IP collaborations and take accountability for the effectiveness of partnership campaigns.

Qualifications

• Bachelor’s degree or above, with a strong passion for games.
• Familiarity with the content and viral mechanisms of major overseas social media platforms.
• Possessing a keen sense of popular trends and trending memes in international markets.
• Ability to transform trending topics into creative ideas.
• Possess certain brand and media resources.
• Strong learning and execution skills; open-minded and inclusive in cross-cultural communication.
• Excellent teamwork spirit and resilience under pressure.
• Fluent in English, capable of using it as a working language.
• Proficiency in Chinese is required for this position, as daily communication and collaboration with the game development team based in China are essential.

Requirements

• Ability to review campaign performance by integrating marketing activities, product conversion, and user research data, and optimize future promotional efforts accordingly.

Benefits

• All UK-based positions are eligible for visa sponsorship.