[Hiring] Marketing Brand Product Marketing Director @Castle Biosciences

Role Description

Responsible for positioning, message development, execution, and management of marketing activities for the commercialization of dermatology tests in our product portfolio. Align communications and integrate plans with other departments across the organization to ensure a fully coordinated program that builds appropriate test use.

• Own the atopic dermatitis and dermatology market perspective.
• Develop the positioning and compelling messaging across all customer segments - physicians, patients, and payers.
• Lead the commercial core teams messaging serving as the senior Marketing voice.
• Set the agenda for marketing activities and direct cross-functional execution and partnership with Program Management.

Qualifications

• Bachelor's degree in marketing, Communications, or another relevant area.
• 5-7 years' proven experience in product marketing/brand management or similar role in the healthcare industry.
• Experience in market analysis.
• Understand healthcare marketing tactics appropriate for physicians and patients.
• Working knowledge of web analytics tools.

Requirements

• This position generally maintains a regular weekday schedule.
• Flexibility is required to support business needs including conference attendance.
• Up to 25-30% of travel required.

Benefits

• Excellent Annual Salary + 35% Bonus Potential.
• 20 Accrued PTO Days Annually + 10 Paid Holidays.
• 401K with 100% Company Match up to 6%.
• 3 Health Care Plan Options + Company HSA Contribution.
• Company Stock Grant Upon Hire.

Company Description

At Castle, it all comes down to people. We believe that disease management and treatment decisions can be better informed through a person's unique biology, which is revealed through the scientific rigor of our innovative, laboratory-developed tests. We are committed to empowering healthcare providers and patients with the goal of improved outcomes.

• Every employee at Castle has an impact on patient care.
• We work to ensure that everyone finds their work to be both challenging and rewarding.
• We behave with integrity and treat our colleagues with respect and kindness.
• Our culture fosters an environment of trust, transparency, and collaboration.
• We prioritize and encourage internal growth and professional development.