[Hiring] Marketing Automation Specialist @YouGov

Role Description

We're searching for a skilled and inquisitive Marketing Automation Specialist to join our fast-growing Digital Marketing Operations team. The ideal candidate will have hands-on experience with marketing automation tools such as Marketo and Salesforce, as well as experience with project management tools. The Marketing Automation Specialist will be responsible for implementing, automating, and measuring marketing initiatives and workflows to boost productivity and support stakeholder efforts. You will collaborate with Product, Marketing, Sales operations or Technical teams on a variety of initiatives. The ideal applicant is a detail-oriented professional who is committed to upholding high standards and delivering great results. This is a full-remote night shift role with scheduled working hours between 3:00 PM and 12:00 AM EEST.

How you’ll make an impact:

• Manage End-to-End Communications: Oversee and execute related communications, including monthly newsletters, regional & global marketing initiatives, social media, and other types of programs.
• Email Marketing Activities: Perform day-to-day email marketing tasks, including setup, scheduling, testing, tagging, and deployment of one-time, recurring, or triggered emails.
• Technical Troubleshooting: Troubleshoot technical issues related to HTML templates, list segmentation, and other aspects of email execution.
• Database Segmentation and A/B Testing: Utilize database segmentation techniques, dynamic content, and A/B testing to optimize campaign performance.
• Data Flow Management: Understand and manage technical and data flows, such as setting up workflows for capturing leads from website forms and integrating values into the Salesforce Marketing Cloud / Marketo.
• Stakeholder Coordination: Act as the point person for the marketing operations team, coordinating with numerous stakeholders to ensure campaigns are planned, tested, and delivered on time.
• Documentation: Document campaign processes and workflows, ensuring users adhere to naming conventions, program structures, and correct settings in campaigns.
• Optimization Culture: Drive a culture of testing and learning to continually optimize campaign delivery and effectiveness.
• Brand Compliance: Ensure all email campaigns adhere to brand guidelines.
• Workflow Automation: Implement and optimize automated workflows to streamline campaign execution, lead nurturing, and account engagement processes.
• Stay Updated on Industry Trends: Stay updated on industry trends and best practices in ABM and B2B marketing to identify opportunities for innovation and improvement.

Qualifications

• 1–2 years’ experience with a marketing automation platform (Marketo preferred; HubSpot, Eloqua, or Salesforce Marketing Cloud also considered).
• Strong understanding of marketing automation concepts (email campaigns, segmentation, workflows, lead lifecycle).
• Hands-on experience executing and optimizing email and nurture campaigns.
• Comfortable working with data, basic reporting, and campaign performance metrics.
• Familiarity with CRM systems (preferably Salesforce) and data flows between platforms.
• Experience with project management tools (Monday.com, Trello, Asana).
• Detail-oriented, organized, and able to manage multiple campaigns at once.
• Strong communication skills and ability to work independently.
• Interest in learning and growing in marketing automation and ABM.
• B2B marketing experience, ideally in an account-based or demand generation environment.

Benefits

• Annual vacation days: 21/year + additional 1 birthday leave + 3 sick days/year.
• Discretionary bonus scheme of up to 10% which the company may operate from time to time.
• Country specific benefits package, including meal tickets of 35 RON/working day and medical services subscription at Regina Maria.