[Hiring] Marketing Automation Specialist @Valtech

Role Description

We are looking for a Marketing Automation Consultant to join our global team of 6,000 professionals in more than 60 offices worldwide. As our newest member of the MarTech team, you’ll be spearheading our efforts within Marketing Automation and AI, empowering marketing teams worldwide.

Within the Martech team, we take care of streamlining processes across marketing and sales, automate manual workflows, and set up measurement tools that generate actionable insights. We manage an ecosystem of 19 products that together contribute to 100M€ in marketing-won revenue for Valtech. The tech stack covers our website and marketing automation, our event platform, and the integrations with our ad channels. The ecosystem is designed for lead conversions and talent acquisition; integrating with our CRM platform for leads and our ATS for talents. Our current challenges include global compliance, data movement and synthesisation, and dashboarding/visualization for data-driven decision-making.

As a Marketing Automation Specialist, you’ll manage the day-to-day database and marketing activities of Valtech by addressing incoming requests and delivering roadmap items. This typically translates to being responsible for:

• Creating, optimizing, and deploying marketing automation campaigns with a focus on database growth and lead nurturing
• Implementing sophisticated workflows across tools and platforms
• Evaluation of campaign effectiveness using a mix of tools and platforms
• Ensuring the data accuracy of our database and dashboards
• Ensuring the hygiene of our database by understanding and upholding legal requirements and best practices
• Using advanced segmentation and personalization techniques for higher conversion rates, improved customer journeys, and increased revenue
• Implementing effective A/B testing for data-driven decision-making
• Communicating and coordinating with stakeholders across the globe to deliver requests and roadmap items

Qualifications

• At least 3 years of experience working on the Marketo marketing automation platform
• Advanced knowledge and experience in Salesforce CRM
• Loving for complex details – you enjoy the process of sifting through data, logs, or system configuration to find the root cause of a problem
• Upper-Intermediate English level
• Accountability, strong communication, collaboration, and time-management skills
• Strong desire to learn more about business every day

Requirements

• If you’re familiar with any of the tools and platforms (Optimizely Content Marketing Platform; LinkedIn Recruiter; LinkedIn Sales Nav; Typeform; Optimizely CMS and Experimentation; Google Analytics; Hootsuite; TwentyThree; Bynder; Supermetrics; BigQuery; Power BI)
• If you do not meet all the listed qualifications or have gaps in your experience, we still encourage you to apply. At Valtech, we recognize that talent comes in many forms, and we value diverse perspectives and a willingness to learn.

Benefits

• Private health insurance
• Education program
• Wellbeing program
• Free beverages
• Events
• Competitive conditions
• Challenging projects
• Cool colleagues
• Honest feedback

Company Description

Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world.

At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen, Dolby, and more.

At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate.

Are you ready to create what’s next? Join us.