[Hiring] Marketing Automation Specialist @Virtual Colleague Philippines

Role Description

This is a remote position.

• Hours: 10 hrs/week (initial)
• Seniority: Senior. This role owns the marketing function day to day and briefs the other two roles.

Purpose:

• Own the build and running of all marketing automation for Local Hosting UK and for client accounts.
• Take a one-line instruction and return a finished, working campaign — not a list of questions.

Responsibilities:

• Build and maintain CRM structure, pipelines, lifecycle stages and contact hygiene.
• Design and build email sequences: onboarding, renewal, abandoned signup, win-back, upsell.
• Build landing pages and signup funnels, and connect them to forms, tags and pipelines.
• Set up and maintain integrations between the marketing platform and WordPress, Stripe, Calendly and Slack.
• Build the same for client accounts under our agency account, working from a written brief.
• Report monthly on list health, open/click/conversion rates, and pipeline movement.
• Write and maintain short SOPs for every automation built, so it can be handed over.

Qualifications

• 3+ years in marketing automation, agency or multi-client environment preferred.
• Advanced hands-on build experience in at least one of: ActiveCampaign, GoHighLevel, HubSpot Marketing Hub, Klaviyo, Ontraport, Keap.
• Email deliverability fundamentals: SPF, DKIM, DMARC, domain warming, list hygiene, bounce and complaint handling.
• Zapier or Make.com — able to build multi-step scenarios with conditional logic, not just single-trigger zaps.
• WordPress — form plugins, tracking scripts, page publishing.
• Google Analytics 4 and Google Tag Manager — event and conversion tracking setup.
• Working understanding of GDPR/PECR as it applies to email marketing consent.

Requirements

• Salesforce, Zoho or Pipedrive administration (desirable).
• SMS marketing (Twilio or equivalent) (desirable).
• Experience in hosting, SaaS, IT services or B2B subscription businesses (desirable).
• Meta and Google Ads campaign management (desirable).

What good looks like in the first 90 days

• Our own CRM rebuilt with clean pipelines and no duplicate or orphaned contacts.
• A working customer onboarding sequence live and measured.
• At least two client accounts built and handed over with SOPs.
• Nothing coming back for rework more than once.

Screening request

• Ask the candidate to describe, in writing, an automation they built end to end: the business problem, the trigger, the branches, the integrations, and the measured result.
• Please send us their written answer or video recording unedited.

General Requirements (Applicable to All Roles)

• Work during UK business hours.
• Attend mandatory daily stand-up meetings (approximately 20–30 minutes via Slack). - NON NEGOTIABLE
• Camera must remain ON during all meetings with colleagues, clients, and management. - NON NEGOTIABLE
• Maintain a stable, high-speed internet connection.
• Present a professional appearance during video meetings.
• Avoid AI-generated work; prioritize authentic, human-created content and communication.
• Collaborate effectively with other virtual assistants and team members.