[Hiring] Marketing Automation & Lifecycle Specialist @USA TODAY Co.

Role Description

Design, build, deploy and optimize lifecycle campaigns and customer journeys across email and CRM platforms, using technical expertise, marketing automation and customer data to deliver personalized, scalable consumer experiences.

You'll be the hands-on expert behind the lifecycle programs that welcome, engage and retain USA TODAY subscribers. You'll build and launch journeys, own the data and logic that power them and keep finding ways to make every program faster, more personal and more reliable. You'll work closely with MarTech, Audience Strategy, Product and Analytics, with room to recommend what we build next.

What you'll do

• Build, launch and maintain lifecycle programs supporting acquisition, engagement, retention, pricing and customer communications.
• Own hands-on campaign execution in Salesforce Marketing Cloud, including Journey Builder, segmentation, automation, personalization, deployment and troubleshooting.
• Build the data and logic behind each program: Data Extensions, SQL queries, audience rules, decision splits, triggered sends and journey orchestration.
• Partner with MarTech, Audience Strategy, Product, Analytics and Performance Marketing to translate business requirements into scalable campaign and journey solutions.
• Troubleshoot campaign, audience, data and deployment issues, working with technical teams to find root causes and fix them.
• Support integrations between Salesforce Marketing Cloud, CDPs, CRM platforms, audience tools and other marketing technologies.
• Use AI and automation to speed up campaign setup, QA, documentation, audience analysis and troubleshooting.
• Recommend new capabilities, process improvements and platform enhancements that improve speed-to-market, scalability and personalization.
• Maintain documentation, governance standards, QA processes and best practices for reliable execution across the Consumer organization.

How we'll measure success

• Accuracy and reliability of campaign deployments
• Speed-to-market for lifecycle campaigns and customer communications
• Use of automation and platform capabilities to reduce manual effort
• Quality of segmentation, personalization and journey execution
• Resolution time for campaign, data and platform issues
• Adoption of new capabilities and strength of the MarTech partnership
• Contribution to acquisition, engagement, retention and revenue goals

Qualifications

• 3+ years of hands-on Salesforce Marketing Cloud experience building and deploying campaigns and journeys.
• Strong working knowledge of Journey Builder, Automation Studio, Email Studio and Contact Builder.
• Proficiency in SQL for segmentation and AMPscript for personalization.
• A solid grasp of relational data, subscriber data models and audience segmentation.
• Experience running triggered and lifecycle programs such as welcome, onboarding, engagement, win-back and renewal.
• Methodical QA habits and a track record of reliable deployments.
• Working knowledge of email deliverability, CAN-SPAM and consent requirements.
• Comfort using AI tools to speed up technical work such as writing and debugging SQL or AMPscript, documentation and QA.
• The ability to turn business requirements into technical builds and explain technical issues in plain language.
• Bachelor's degree or equivalent experience.

Nice to have

• Salesforce Marketing Cloud certification
• Server-Side JavaScript (SSJS), API integrations and HTML/CSS for email
• Experience with a customer data platform and its integration with SFMC
• Push and SMS experience within Marketing Cloud
• Lifecycle marketing experience in subscription, media or ecommerce

Salary Information

The annualized base salary for this role will range between $85,000 and $100,000. Variable incentive compensation, including commissions, is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, education level, location, and union representation, if applicable.

Equal Opportunity Employer

USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees.