[Hiring] Marketing Automation & Growth Specialist @Medsien

Role Description

Medsien is seeking an organized, motivated, and passionate Marketing Automation & Growth Specialist to join our team of talented and inspiring colleagues in a fast-paced environment. Reporting to our Marketing Manager, our Marketing Automation & Growth Specialist will:

• Design, manage, and optimize complex HubSpot workflows and automations, including email nurtures, lifecycle management, lead and customer segmentation, and triggered campaigns.
• Act as an internal HubSpot subject matter expert.
• Support full-funnel lifecycle marketing, from lead acquisition through customer engagement and expansion.
• Own HubSpot data hygiene, segmentation strategy, and overall database health.
• Partner with Salesforce administrators to ensure clean syncs and accurate reporting between HubSpot and Salesforce.
• Execute and optimize paid advertising campaigns across Google Ads, LinkedIn Ads, and Meta, leveraging PPC, SEM, audience targeting, A/B testing, and conversion optimization strategies.
• Build UTM architecture across multiple channels and marketing initiatives.
• Develop advanced dashboards and reporting systems with granular detail.
• Monitor campaign performance to generate actionable insights from marketing analytics.
• Collaborate with sales and operations teams to ensure effective campaign execution and reporting.

Qualifications

• Experience building and managing marketing automation programs in HubSpot.
• Strong understanding of marketing funnels, lifecycle marketing, and lead management.
• Hands-on experience (1-2 years) in Google Ads, LinkedIn Ads, and Meta Ads.
• Ability to manage the end-to-end paid campaign process: setup, targeting, creative coordination, optimization, and reporting.
• Experience with marketing data management, segmentation, and CRM integrations.
• Proficiency with web analytics platforms such as Google Analytics, Google Search Console.
• Strong analytical mindset with experience running A/B tests and performance optimization.
• Comfort operating in a distributed, asynchronous environment, with a bias toward documentation, clarity, and momentum.
• Bachelor's degree in a related field.
• Outstanding communication skills.
• Excellent English skills, both written and verbal.
• Residence in Istanbul city center.

Requirements

• Experience working in B2B SaaS or healthcare technology marketing environments (nice to have).
• Familiarity with data visualization tools such as Looker Studio (Google Data Studio) or similar reporting platforms (nice to have).
• Experience working with HubSpot–Salesforce integrations and CRM data synchronization (nice to have).
• Experience using project management tools such as Asana or similar ticketing/task management systems (nice to have).

Benefits

• Competitive USD salary.
• Flexible vacation and PTO policies.
• Fully remote work opportunities from Istanbul.
• Training, mentorship, and coaching from leadership.