[Hiring] Marketing Automation & Analytics Manager @Henry Schein

Role Description

Marketing Automation & Analytics Manager is responsible for supporting the administration, execution, and continuous improvement of Henry Schein One’s marketing automation platform and related technology stack. The position serves as a hands-on contributor in managing the marketing automation platform and associated systems that enable marketing campaign execution, data flow, and performance reporting.

• Collaborates cross-functionally with Demand Generation, Product Marketing, RevOps, Business Operations, and Business Intelligence teams.
• Supports the development and optimization of marketing programs, data processes, and reporting capabilities.
• Contributes to scalable process design, ensuring data accuracy, and enhancing overall operational efficiency across marketing initiatives.
• Plays a key role in supporting campaign effectiveness, improving marketing performance, and increasing confidence in reporting through structured experimentation and continuous process improvement.

This position is remote within the United States with up to 10% travel as needed. This position is not eligible for employment-based visa sponsorship. To be considered, candidates must be authorized to work in the United States for Henry Schein One without the need for current or future employer sponsorship.

Qualifications

• Typically 6 to 8 or more years of increasing responsibility in terms of any applicable professional experience.
• Typically a Bachelor's Degree or global equivalent in related discipline.
• 4–6 years in marketing operations or marketing automation, with 3+ years hands-on in Marketo Engage — building, integrating, and debugging, not just sending.
• Working knowledge of the Marketo ↔ Salesforce integration: sync behavior, campaign sync, lifecycle, and where things break.
• Strong QA instincts.
• Clear writer for SOPs, briefs, status notes, and tickets.
• Curious about AI in MarOps — comfortable getting hands dirty with new tools rather than waiting for documentation.

Requirements

• Build, QA, and launch programs end-to-end: emails, nurtures, landing pages, forms, segmentation, webinars (ON24), SMS, and conversational flows (Conversica).
• Maintain and enhance the Marketo ↔ Salesforce integration day-to-day: smart campaigns, sync logic, lifecycle progression, routing handoffs, conversion tracking.
• Diagnose and fix issues proactively.
• Ensure accurate campaign attribution through consistent program-to-SFDC-campaign alignment, member status mapping, and program template governance.
• Maintain data integrity through validation, normalization, and ongoing improvements to Marketo configuration.
• Build and maintain SOPs, playbooks, and program templates allowing for scalable program execution and consistency across teams.
• Partner with Demand Generation to monitor campaign and channel performance and improve outcomes through hypothesis-driven testing.

Benefits

• A robust benefits package including health coverage, retirement savings with company match, paid time off, parental leave, wellbeing resources, education support, and MORE!
• Competitive compensation.
• Excellent benefits package! Medical, Dental and Vision Coverage, 401K Plan with Company Match, Paid Time Off (PTO), Paid Parental Leave, Short Term Disability, Work Life Assistance Program, Health Savings and Flexible Spending Accounts, Education Benefits, Worldwide Scholarship Program, Volunteer Opportunities, and more.