Role Description
The Wildlife Conservation Society (WCS) is seeking a creative and detail-oriented Marketing Associate to support the Marketing team in driving attendance to the Bronx Zoo and New York Aquarium. As a Marketing Associate, youβll support key marketing initiatives β all while gaining hands-on experience in a mission-driven organization dedicated to wildlife conservation and education.
Major Responsibilities
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Social Media
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Research social storylines and support development of content calendars.
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Write light copy for social posts, reels, and stories aligned with brand voice.
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Monitor and engage with community comments and messages using pre-approved responses.
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Assist in organizing and editing visual assets for social.
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Schedule approved posts for upcoming week in Sprout Social.
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Earned Media
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Review press releases for accuracy.
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Route press releases for feedback across internal stakeholders.
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Assist in managing media requests and compile requested assets.
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Request and manage media tickets for visits.
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Paid Advertising
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Route creative for feedback across internal stakeholders.
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Help QA landing pages, ad links, and creative assets for paid advertising.
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Create and manage ad hoc creative requests.
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Email Marketing
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Review/QA attendance driving and event marketing email campaigns.
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Route emails for feedback across internal stakeholders.
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Help QA test deployments.
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Help create post event surveys.
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Administrative & General Support
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Conduct market research and surveys, when needed.
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Support team meetings, including preparing recaps and agendas.
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Provide ad hoc support across the marketing team on projects related to driving visitation and enhancing guest experience.
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Create and manage in-park signage requests.
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Manage in-park monitor creative rotation.
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Create and manage video/photo requests.
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Manage monthly promo code requests (submission & QA).
Qualifications
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Currently pursuing a degree in Marketing, Communications, Media, or a related field.
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Strong organizational skills and attention to detail.
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Excellent written and verbal communication.
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Familiarity with social media platforms (Instagram, Threads, TikTok, Facebook, X) and content trends.
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Basic design skills (e.g., Canva, Adobe Creative Suite) a plus.
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Interest in culturals, tourism, and conservation a plus.
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Availability to work at least 15β20 hours per week (flexible schedule available).