[Hiring] Marketing and Events Specialist @Vallen

Role Description

Vallen's Digital Marketing Specialist works with a multifunctional team of creative, marketing, sales, and developers, to create and drive innovative campaigns and content. You will be a key player in the digital marketing team working with all aspects of the digital ecosystem:

• Website optimization
• Social media
• Design
• Testing
• SEO
• PPC
• Email marketing
• Content development
• Lead generation
• Nurturing
• Conversion optimization

Essential Job Duties and Responsibilities:

• Lead campaign tracking, user-tracking, web audience development for campaign optimization and targeted marketing
• Oversee daily SEM/PPC campaigns (Google, Facebook, Bing, etc.)
• Analyze the effectiveness of digital tactics such as paid search, email marketing, and customer experience testing with CTR, CPA, ROI, & conversion analysis reports. Generate executive reports/dashboards
• Coordinate weekly email marketing: oversee creative agency, list segmentation, and analytics/reporting
• Work with product and sales team to proactively develop social media programs. Oversee content calendar, content development, and posting
• Interface directly with Vallen Suppliers to strategize and orchestrate asset trafficking and marketing activities for email marketing, banner advertising, and custom landing pages
• Oversee creation of all collateral for digital ad campaigns and sales support materials
• Lead web optimization and testing: work with team to define tests and create assets. Provide summary of tests and recommend testing ideas with a focus on conversion optimization
• Work with UX designer to continuously optimize website based on usage data
• Work with SEO agency to improve rankings within landscape for target keywords. Track and report SEO progress
• Drive strategic digital marketing initiatives across the enterprise
• Other duties as required

Qualifications

• Bachelor's in a related field of study (e.g., Business, Marketing, Digital Marketing, etc.) and at least 2+ years of applicable experience
• Previous hands-on digital marketing experience is required
• Knowledge of all facets of digital marketing (e.g., ecommerce, strategic social media, SEM, SEO, or B2B marketing)
• Understanding of website analytics tools (e.g., Google Analytics, Adwords, etc.)
• Motivated, creative thinker and problem-solver is highly preferred
• Graphic design software knowledge is a plus
• Strong Microsoft Office skills

Requirements

• Long periods of time working on a computer and performing key-boarding activities
• Regularly required to talk and hear
• Frequently required to sit
• Occasionally required to stand and walk
• May be required to occasionally lift and/or move up to 10 pounds
• Specific vision abilities required include close vision and ability to adjust focus