[Hiring] Marketing and Communications Lead @Careadhd

Role Description

We're seeking a Marketing & Communications Lead to join our dynamic and rapidly scaling company at a pivotal stage. You will be our first Marketing hire and a key member of the leadership team, spearheading and executing all aspects of our marketing, brand and communications strategy.

• Develop and execute a comprehensive go-to-market strategy that aligns with our business objectives and drives sustainable growth.
• Lead brand strategy and management, ensuring consistent and compelling brand messaging across all channels.
• Develop and implement innovative marketing campaigns across all channels (digital, social, content, PR, events) to drive client acquisition and engagement.
• Oversee the creation and distribution of high-quality, engaging content (blog posts, articles, white papers, videos, social media content, etc.) that resonates with our target audience.
• Manage the company's public relations efforts, building and maintaining strong relationships with key media outlets.
• Track and analyse key marketing metrics (website traffic, social media engagement, customer acquisition cost, ROI) to measure campaign effectiveness and identify areas for improvement.
• Stay abreast of industry trends and competitive landscapes to identify new opportunities and adjust strategies accordingly.
• Collaborate closely with cross-functional teams to ensure alignment and maximise marketing impact.
• Build and nurture strong relationships with key industry influencers and partners.

Qualifications

• 5+ years of experience in senior marketing roles, with a proven track record of success in high-growth tech startups.
• Deep understanding of digital marketing principles, including SEO, SEM, social media marketing, content marketing, and email marketing.
• Strong analytical and problem-solving skills with the ability to analyse data and make data-driven decisions.
• Excellent communication, presentation, and interpersonal skills.
• Passion for healthtech and a strong desire to make a positive impact on people's lives.
• Proficiency in an array of Marketing tools (e.g., HubSpot, Salesforce, Google Analytics).

Benefits

• 30 Days Holiday (including Bank Holidays)
• Remote working – occasional travel in the UK with expenses covered
• A laptop and any hardware you need to do your best work
• More to come...