[Hiring] Marketing Advisor, Demand @IRIS

Role Description

We’re looking for a Marketing Advisor, Demand to help plan, coordinate and deliver B2B marketing campaigns for our Human Capital Management (HCM) solutions. This is a hands-on marketing role covering:

• Campaigns
• Email
• Webinars
• Events
• Content
• Digital activity
• Reporting

You’ll help turn marketing plans into activity, work with teams across IRIS and use campaign results to understand what’s working.

What You'll Be Doing

You’ll support marketing activity from planning through to delivery and results. That will include:

• Supporting integrated B2B marketing campaigns across our HCM products and audiences.
• Helping set up, schedule and coordinate campaigns across email, digital, paid media, social, content and partner marketing.
• Supporting webinars and events, including registration, promotion, attendee information, follow-up and reporting.
• Coordinating copy, creative assets, briefs and approvals with colleagues and external partners.
• Helping create and distribute emails, landing pages, social content and campaign materials.
• Working with Sales, Product Marketing, Digital and Customer Success to gather information and keep campaigns progressing.
• Maintaining campaign plans, calendars, briefs and trackers so deadlines and actions are clear.
• Building your understanding of our customers and helping ensure campaigns reach the right audiences with relevant messages.
• Gathering and checking campaign data and maintaining dashboards and reports.
• Tracking results such as email engagement, webinar attendance, campaign responses, leads and Marketing Qualified Leads (MQLs).
• Producing simple summaries of what happened, what performed well and what we could improve next time.
• Contributing ideas to improve campaigns, processes and how the team works.

Qualifications

• Experience working in marketing, campaigns, events, communications or a related role.
• Some hands-on experience with email campaigns, webinars, events, content or digital marketing.
• Good organisation skills and confidence managing several activities and deadlines at once.
• An interest in B2B marketing, demand generation and campaign performance.
• Confidence working with data and understanding basic marketing results.
• Confidence using Microsoft Office, particularly Excel, PowerPoint, Word and Outlook.
• Good written and verbal communication skills.
• The ability to work with different teams and keep people updated.
• A proactive approach, with confidence taking ownership of your work.
• Good attention to detail and a focus on delivering accurate work on time.

Requirements

• Experience within B2B marketing, SaaS, software or technology (useful but not essential).
• Experience marketing to HR, Payroll or Recruitment audiences (useful but not essential).
• Familiarity with Salesforce, Marketo or similar CRM and marketing platforms (useful but not essential).
• Experience using Canva, project management or campaign planning tools (useful but not essential).
• A Marketing, Business, Communications or related qualification (useful but not essential).

Benefits

• Your work will influence millions globally.
• Continuous learning and career development opportunities.
• A culture that celebrates diversity and empowers every individual.

What Can You Expect From Our Application Process?

• Initial conversation with Talent Acquisition.
• Competency interview with the Associate Director, Marketing.
• Final interview and presentation with the Associate Director, Marketing and Senior Director, Marketing.