Role Description
Shimadzu Scientific Instruments is seeking a Market Manager – Environmental & Food Markets to join our Marketing team! In this highly visible role, you will lead the development and execution of market strategies designed to expand our presence, strengthen customer relationships, and accelerate business growth across the Environmental and Food industries. You'll combine your understanding of analytical instrumentation, market trends, and customer applications to identify new business opportunities and position Shimadzu's innovative technologies for continued success.
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Develop and execute short- and long-term marketing strategies for the Environmental and Food markets, aligning initiatives with business objectives, revenue targets, and market growth opportunities.
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Analyze industry trends, competitive activity, customer needs, and emerging technologies to identify market opportunities, strengthen product positioning, and guide strategic business decisions.
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Partner with Sales leadership, Product Management, and executive teams to develop marketing plans, establish performance objectives, and implement initiatives that generate qualified leads and support revenue growth.
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Lead targeted marketing campaigns, customer engagement initiatives, and market development programs using CRM and marketing automation tools; monitor campaign performance and recommend improvements based on measurable results.
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Evaluate new products and technologies for market fit, develop go-to-market strategies, and collaborate with Shimadzu Corporation and global business partners to support successful product introductions.
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Strengthen Sales and Marketing alignment by analyzing customer feedback, competitive wins and losses, and sales performance to identify opportunities for improved market penetration and customer engagement.
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Build and maintain relationships with key opinion leaders, research institutions, industry partners, distributors, and customers to expand market visibility and support strategic collaborations.
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Represent Shimadzu at industry conferences, trade shows, customer meetings, and scientific events, delivering technical presentations and supporting market-focused promotional activities.
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Collaborate with Marketing Communications and Product Management to develop technical marketing materials, application notes, customer education resources, and compelling product messaging.
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Develop and deliver market-focused training programs that strengthen the Sales and Technical teams' understanding of customer applications, industry trends, and Shimadzu's solutions.
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Provide market intelligence, competitive analysis, and strategic recommendations to Shimadzu leadership and global affiliates to support long-term business planning and growth.
Qualifications
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Bachelor's degree in Science, Business, or a related field; an advanced degree is strongly preferred.
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Minimum of eight (8) years of successful experience in sales management, product marketing, or related commercial roles within the analytical instrumentation industry.
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Strong knowledge of Environmental and Food markets, including customer applications, regulatory trends, competitive dynamics, and emerging analytical technologies.
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Demonstrated understanding of analytical instrumentation, including liquid chromatography (LC), ultra-high-performance liquid chromatography (UHPLC), and liquid chromatography–mass spectrometry (LC-MS).
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Proven ability to develop and execute strategic marketing initiatives that support revenue growth, market expansion, and competitive differentiation.
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Experience conducting market research, competitive analysis, product positioning, and go-to-market planning.
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Strong business acumen with the ability to analyze market performance, evaluate sales opportunities, and translate technical information into meaningful customer value.
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Excellent communication, presentation, relationship-building, and organizational skills, with the ability to influence stakeholders across Sales, Marketing, Product Management, and global business teams.
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Proficiency with CRM systems, preferably Microsoft Dynamics, and familiarity with marketing automation and campaign performance measurement tools.
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Ability to work independently while effectively collaborating with cross-functional teams and external business partners.
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Willingness to travel up to 50%, including customer visits, regional sales meetings, industry events, and occasional international business engagements as required.
Benefits
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A work environment that values diversity, inclusion & belonging.
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Competitive Compensation: Day 1 Benefits & Competitive Salary.
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Retirement Benefits: Matching 401K & Profit-Sharing Program.
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Professional Growth: Clear pathways for Career, Leadership, and Personal Development.
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Health Benefits: Flexible Spending/Health Savings Accounts.
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Work-Life Balance: Generous & Front-Loaded Paid Time Off Plan.
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Education: Tuition Assistance Program for both graduate and undergraduate levels.
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Insurance Perks: Pet Insurance, optional Identity theft, legal pre-paid and critical care buy-up insurance benefits, generous company-paid life insurance & short-term disability programs.
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Work Flexibility: Business casual Dress Attire & casual (jeans) Friday!
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Employee Engagement: Employee Resource Groups to network, build a sense of community and enhance one’s career and personal development.