[Hiring] Market Development Senior Specialist @Hygiena LLC

Role Description

We are looking for a Market Development, Senior Specialist to join our team. This is a remote role, full-time, exempt role.

Responsibilities

• Market Development Execution
  • Execute Market Development initiatives aligned with the strategic direction established by the Market Development Manager.
  • Translate strategic initiatives into actionable commercial programs that accelerate market penetration and customer adoption.
  • Support market segmentation, competitive intelligence, opportunity assessments, and market research activities.
  • Monitor market trends, commercial performance, and customer adoption metrics, providing recommendations for continuous improvement.
  • Contribute to regional business initiatives through market insights and commercial execution.
• Sales Empowerment & Enablement
  • Lead the development, implementation, and continuous improvement of Sales enablement programs.
  • Develop and maintain sales playbooks, value propositions, competitive positioning, application guides, objection-handling tools, customer presentations, and other commercial resources.
  • Design and deliver cross-selling application and market training programs for Sales, distributors, channel partners, Technical Sales Specialists, and Regional Marketing teams.
  • Equip commercial teams with the knowledge, messaging, and tools required to confidently communicate Hygiena's value proposition.
  • Evaluate the effectiveness of Sales enablement initiatives and continuously improve commercial assets based on customer feedback, commercial performance, and Sales needs.
• Content Development & Marketing Execution
  • Own the development and maintenance of high-quality segment-specific marketing content aligned with the global Market Development strategy.
  • Develop compelling value propositions, messaging frameworks, and go-to-market assets tailored to customer segments.
  • Collaborate with General Marketing to execute integrated marketing campaigns supporting strategic business objectives.
  • Support cross-selling initiatives during product launches through the development of customer-facing content, commercial messaging, and sales enablement materials.
• Customer Engagement, Education & Commercial Support
  • Design and collaborate on VOC programs for assigned segments.
  • Plan and deliver partner-facing customer education events and regional conferences.
  • Support in developing and executing customer education programs that promote best practices.
  • Create and deliver webinars, workshops, training sessions, technical guides, application notes, videos, customer success stories, commercial presentations, and other educational materials.
  • Support strategic customer engagements for the addressed segments.
  • Assist Sales teams in addressing customer challenges through customer education and commercial support.
  • Support in collecting Voice of Customer insights and market feedback.
  • Support customer adoption initiatives across key market segments and strategic accounts.
• Cross-Functional Collaboration
  • Work closely with the Market Development Manager and collaborate with various teams to ensure successful execution of Market Development initiatives.
  • Build strong cross-functional relationships that facilitate alignment and successful execution of Market Development priorities.
  • Translate scientific, technical, and regulatory information into compelling customer-focused messaging.
  • Support portfolio positioning for cross-selling and commercial campaigns across global markets.
  • Coordinate cross-functional projects that improve customer adoption and commercial effectiveness.

Qualifications

• Bachelor’s degree in Food Science, Food Safety, or a related scientific field, combined with strong marketing/business knowledge; or a Bachelor’s degree in Marketing, Business, or a related field, with strong knowledge of the food science/food safety market/food segments.
• Minimum 5 years of experience in Market Development, Product Marketing, Marketing Communications, Commercial Excellence, Sales Enablement, Product Management, Technical Sales, or a related commercial role.
• Demonstrated experience developing marketing campaigns, commercial content, sales enablement programs, customer education, and go-to-market initiatives.
• Proven ability to translate customer needs into compelling value propositions and commercial messaging.
• Experience supporting product launches, commercialization, and customer adoption initiatives.
• Experience working in B2B markets; experience in food safety, diagnostics, life sciences, healthcare, or other regulated industries is preferred but not required.

Requirements

• Exceptional written, verbal, presentation, and storytelling skills.
• Outstanding content development and communication capabilities.
• Strong commercial mindset focused on customer adoption and business growth.
• Excellent training and facilitation skills.
• Ability to quickly understand technical concepts and translate them into compelling customer value propositions.
• Strong project management, organization, and prioritization skills.
• Experience working across international, cross-functional teams.
• Self-motivated, collaborative, and execution oriented.
• Proficiency with digital marketing platforms and content management systems.
• May occasionally work early morning/evenings/weekends to accommodate meetings and travel.
• Up to 15% domestic and international travel, including customer visits, regional offices, and industry events.

Benefits

• 15 days of PTO & 10 paid company holidays.
• Medical with HSA employer contribution, Dental, Vision available 1st of the month after start date.
• Company paid Life Insurance, Short and Long-Term Disability, and an Employee Assistance Program.
• 401(k) with Safe Harbor and Profit-Sharing employer contributions.
• Tuition Reimbursement program.
• Charitable Contribution matching.
• Employee Referral bonus opportunities.