[Hiring] Managing Consultant, MarTech @McGaw

Role Description

Managing Consultant, MarTech (EMEA)

• Location: Remote. Continental Europe or compatible time zone preferred. (roughly UTC-1 to UTC+3)
• Clients: Global. Primarily EMEA and North American.
• Employment: Full time contractor, engaged directly. This is our standard outside the US.
• Reports to: VP of Solutions
• Salary Range: $70,000 - $125,000 USD annually, plus bonus/commission based on growth of client accounts. Compensation dependent on candidate experience and location.

Mission: Own client engagements end to end. Hold the relationship, set the strategy, design the solution, and deliver it with a team you direct. Grow the accounts you hold and help win the next ones.

Why this role exists: This is a player-coach hybrid. Splitting a senior consultant into a strategist and a technical lead costs more than it saves, and the accounts that need both do not respect the split anyway.

This person is credible in a CMO's office and credible in a CDP workspace. They present a roadmap on Tuesday and debug identity resolution on Wednesday.

Three problems this role solves:

• Clients get relationship coverage and technical coverage from different people, and outside North America, at the wrong hour.
• Expansion happens late, because the person who sees the opportunity cannot price it.
• Pre-sales competes with delivery for the same few senior people.

Responsibilities

• Account ownership
  • Own the relationship. You are the primary contact and the person an executive calls when they are unhappy.
  • Run the cadence: biweekly client meetings, monthly roadmap and SOW reviews, quarterly business reviews.
  • Keep three or more months of planned work on the roadmap for every account.
  • Protect the budget. Flag pacing, overages, and under-use as soon as the trend appears.
• Strategy
  • Find where the client's revenue leaks across acquisition, conversion, and retention. Tie every recommendation to a metric and a business outcome.
  • Build growth roadmaps with the client, not at them.
  • Show what moving to a stage of maturity is worth to them.
• Technical leadership and hands-on work
  • Design the stack architecture: CDP, analytics, lifecycle messaging, warehouse, and the integrations between them.
  • Do the strategic hands-on work yourself: taxonomy design, measurement plans, attribution modeling, segmentation logic, QA of critical builds.
  • Direct engineers and contract developers. Review their work before it reaches the client.
  • Delegate on purpose. Your time is worth more on strategy than on tag deployment. Know where that line sits on each account.
• New business
  • Supports some pre-sales discovery to identify opportunities and needs.
  • Build the proposal: scope, phasing, level of effort, and the business case. Present it live. We do not send proposals cold.
  • Price work so it stays profitable. An accurate estimate beats a heroic recovery in month four.
  • Support the Sales team through the close, and take the account into delivery where it makes sense.
• Commercial
  • Every scope change gets estimated, documented, and confirmed in writing before work starts.
  • Drive expansion on your portfolio. You are measured on it.

Qualifications

• Fully fluent in English. That is the company's working language.
• 8+ years in consulting, agency, or professional services. At least 4 owning client relationships directly.
• Understand the full marketing lifecycle: demand generation, nurturing, acquisition, retention, and growth.
• Understand how martech drives marketing, from ads to CDPs to marketing engagement platforms, CRM, and analytics.
• Advise on the systems below, not just use them. High-level familiarity is not enough here.
• Review a funnel report, a cohort, and an attribution model, and challenge what they claim.
• Track record retaining and growing accounts, with numbers you can describe.
• Pre-sales experience: discovery, scoping, and proposals you then delivered against.
• GDPR and consent handled as part of the work.

Requirements

• Depth in at least three groups, working familiarity with the rest.
• Customer data platforms: Segment, Hightouch, RudderStack
• Analytics: Amplitude, Mixpanel, GA4
• Lifecycle and marketing automation: Braze, Customer.io, HubSpot, Marketo, Iterable
• Warehouse and transformation: Snowflake, BigQuery, dbt
• Tag management: Google Tag Manager, server-side GTM
• CRM: Salesforce, HubSpot
• Consent management: OneTrust, Cookiebot, Didomi

Preferred

• Multilingual with professional working proficiency in English as well as German, French, Spanish, or Italian.
• Engagements across multiple countries or regulatory regimes.
• Work across both European and North American clients.

Benefits

• Engaged as a full time contractor. These follow our current international contractor terms.
• Flexible PTO
• Flexible hours
• Work remotely
• Monthly per diem for premium health, dental, and vision coverage if not already available
• Maternity and paternity leave
• Retirement contribution of 3% of salary annually.
• Company laptop, monitor, and remote setup equipment
• National holidays off.
• Radically transparent workplace
• Room to act on your own ideas

Observable indicators

• Month 2
  • Onboarded onto your accounts and current on every tool in their stacks.
  • Time tracked in Harvest weekly, without reminders.
  • Every account has a current-state assessment and named client objectives.
• Month 4
  • Running your accounts independently: meetings, roadmap reviews, scope conversations.
  • Every account has three or more months of planned roadmap.
  • Zero undocumented scope changes.
  • Labor efficiency ratio of 2.5 or better across your portfolio.
  • Contributing scope and estimates to proposals.
• Month 6
  • 90% of client objectives hit within the project timeline.
  • Client approval for a case study or testimonial on at least one account.
  • Labor efficiency ratio of 3.0 across your portfolio.
  • Running discovery and writing proposals end to end.
• Month 9
  • 80% retention of your accounts in recurring contracts over a rolling three months.
  • One account expanded in scope or revenue, sourced and priced by you.
  • Your proposals deliver at or above target labor efficiency. Your estimates hold up.

What this role is not

• Not a pure strategy seat. You will be in the tools.
• Not a pure technical seat. About half your week is relationship, strategy, and commercial work.
• Not a prospecting seat. You run discovery, write proposals, own expansion, and earn commission on it. You do not cold prospect.
• Not a management seat at hire. You direct a project team. Direct reports come later, if the business grows and you have shown you can.

Values

• Never Settle, Be Amazing. Fix it properly, not just enough to close the ticket.
• Get Better Every Day. Ask for feedback and change what you do when you get it.
• Give Context and Set the Stage. Nobody on your account is surprised by what you already knew.
• Let the Data Create Transparency. Recommendations come with evidence. So does bad news.
• Show Hospitality to Build Trust. Clients and teammates get proactive, responsive treatment.
• Plus extreme ownership. Own the outcome, surface blockers early, and never hand a problem back to the person who gave it to you.