[Hiring] Manager, Web Experience & Optimization @apexanalytix

Role Description

The Manager, Web Experience & Optimization, is the single owner of the apexanalytix website in Webflow. This role establishes clear governance, permissions, and a request process, taking full responsibility for day-to-day site administration.

• Own day-to-day site administration in Webflow: page builds, CMS collections, site structure, publishing workflows, and ongoing maintenance.
• Drive site performance by partnering closely with Demand Generation to turn campaign and channel priorities into fast, well-built web experiences.
• Run structured A/B testing programs to improve conversion across key pages and funnels.
• Build and manage personalization strategies that tailor site experience by audience, account, or campaign source.
• Configure and manage AI-driven optimization tools to continuously improve page performance.
• Build and maintain audience segments using UTM parameters, geographic data, behavioral signals, CRM data, and ABM data.
• Manage and maintain integrations between the website and Salesforce, HubSpot, and Claude.
• Own reporting on site performance, testing results, and optimization impact, translating it into actionable recommendations for the marketing team.
• Use Webflow's MCP integration with Claude to manage site content, collections, and structure through AI-assisted workflows.
• Set up and manage customer-defined prompt tracking and LLM visibility monitoring.
• Track citations across LLM responses, distinguishing owned versus non-owned sources.
• Use AI content recommendations to guide ongoing content and page strategy.
• Act as the internal expert on Webflow's capabilities, keeping the team informed as new features and tools become available.

Qualifications

• Deep, hands-on expertise in Webflow as a platform: CMS, site structure, publishing, and its native optimization and personalization tooling.
• Working knowledge of conversion rate optimization principles, including A/B testing methodology and audience-based personalization.
• Comfort managing integrations between a website and CRM/marketing systems (Salesforce, HubSpot, or similar).
• Understanding of demand generation fundamentals and how web experience supports pipeline.
• Strong communication skills for coordination with demand gen, brand, and other functions.
• Curiosity about AI-driven search and LLM visibility, and comfort working with newer AEO/GEO-style tooling.
• Independent, ownership-minded, and comfortable being the final word on how the site works.

Requirements

• 4+ years managing a marketing website.
• 2+ years managing Webflow, with direct, current hands-on platform experience.
• Experience running CRO programs, including A/B testing and personalization, ideally within Webflow's native tools or a comparable CRO platform.
• Experience building or managing audience segmentation using CRM, ABM, or behavioral data.
• Experience with marketing/CRM integrations such as Salesforce, HubSpot.
• B2B or enterprise software marketing experience preferred.
• Bachelor's degree preferred.

Benefits

• Competitive benefits for the countries served.
• BeWell@apex initiative encouraging growth in six key wellness areas: Emotional, Physical, Community, Financial, Social, and Intelligence.
• Strong Mentor Program and Internal Training Portal.
• Education, Tuition, and Certification Assistance.