[Hiring] Manager - Social Intelligence and Consumer Insights @BISSELL Homecare

Role Description

Do you have a natural curiosity for tapping into consumer conversations to uncover hidden needs? Are you passionate about collaborating with others and succeeding as a team? The Manager - Social Intelligence & Consumer Insights plays a key role as the voice of the consumer across social channels, helping the organization make fact-based, consumer-driven decisions that inform innovation, optimize content, and positively impact the business and the brand. Consumer is at the center of BISSELL core values. This role is responsible for leading BISSELL's social listening program, translating real-time social and consumer conversation into insight that shapes innovation and fuels content optimization across current categories and into new or adjacent spaces. The role is equally accountable for hands-on execution, directly managing social listening tools and platforms, and for standing up new capabilities (including AI-powered and automated approaches) that enhance the speed, scale, and impact of insights delivery.

• Serves as BISSELL's subject matter expert for social listening, leveraging platforms such as Sprinklr, Brandwatch, and Talkwalker.
• Builds and maintains social listening queries, dashboards, and reporting frameworks.
• Translates social listening data into clear, actionable insight that influences innovation pipeline decisions.
• Partners with Product, Brand, and Content teams to optimize content strategy.
• Provides insights to fuel content optimization assessment.
• Identifies and elevates emerging consumer needs and opportunities.
• Collaborates cross-functionally to ensure social insights are integrated into broader consumer understanding.
• Monitors and reports on brand health, share of voice, and sentiment trends versus competitors.
• Presents social listening findings and recommendations to cross-functional partners and leadership.
• Establishes and maintains a consistent cadence of insight delivery.
• Owns the recommendation of best-fit social listening capabilities and vendor partnerships.
• Performs other duties as assigned or deemed necessary.

Qualifications

• Degree minimum: Bachelor’s Degree
• Specific concentration: Marketing, Communications, Market Research, or related field
• Experience level: 7+ years' experience in social listening, digital/social analytics, or consumer insights, with proven hands-on tool proficiency.

Requirements

• Formal training or certification in social/digital analytics, market research, or consumer insights preferred.
• Proven hands-on proficiency with social listening and social analytics platforms such as Sprinklr, Brandwatch, and Talkwalker.
• Strong analytical skills, with the ability to synthesize large volumes of unstructured social data into clear, actionable insight.
• Ability to translate consumer and social insight into content optimization recommendations.
• Solid verbal and written communication skills, strong interpersonal and storytelling skills.
• Excellent project and time management skills in a fast-moving environment.