[Hiring] Manager, Offline Performance Marketing @Lume Deodorant
Feb 25, 2025 - Lume Deodorant is hiring a remote Manager, Offline Performance Marketing. đź’¸ Salary: $81,720 - $115,000. đź“ŤLocation: USA.
Role Description
We’re looking for a Manager, Offline Performance Marketing to join our team and drive customer acquisition for Mando via offline marketing channels that may include: Linear TV, Radio, Streaming TV, Print, Direct Mail, etc. You will own the strategy, creative and media experimentation, optimization, analysis, and reporting of marketing channels goaled on driving profitable new customer acquisition. In this role, you will report to the Sr. Manager, Offline Performance Marketing and work alongside a team of highly-motivated, collaborative performance marketers and creatives.
Responsibilities
- Own and efficiently scale customer acquisition driven through offline channels such as Linear TV, Streaming, Radio etc.
- Take ownership over attribution modeling and identifying the “true” incremental return on investment of marketing channels you manage across DTC, Amazon, and Retail while balancing multiple measurement methodologies.
- Consistently hit new customer growth, CPA, ROAS, and LTV targets.
- Quickly iterate and drive continuous improvement by forming testable hypotheses, running experiments, mining data for optimization opportunities, and revising and evolving media buying strategies.
- Independently perform ad optimizations while monitoring and reporting out on trends in key performance metrics.
- Strong pattern recognition and ability to identify and articulate ad creative performance learnings, why certain ads might be working better than others, and translate that analysis into clear recommendations for what to brief in or create next.
- Project manage creative development cycles with designers, videographers, and copywriters to create effective ads, scripts, landing pages, and site experiences.
- Compile industry research, competitive intel, information about new tools and opportunities, and produce recommendations for how to take advantage of these things.
Qualifications
- 4+ years of work experience in an analytically challenging role, such as consulting, banking, or marketing.
- Bonus: high-growth direct-to-consumer brand-side digital or offline experience.
- Enterprising “doer,” with an ownership mentality and a bias towards action, constantly hustling and taking initiative to drive improvements yourself.
- Hungry to learn in a self-directed way and from those around you to become an expert.
- Structured thinker and communicator; able to break down and solve complex problems.
- Ability to independently prioritize time and stay organized in a fast-paced work environment.
- Zero ego team player, always thinking about how to help those around you.
- Obsessed with understanding customer behavior and how product benefit messaging influences purchase decisions.
- Sense of humor -- we take our work seriously and ourselves un-seriously.
Benefits
- Medical, dental, and vision coverage
- 401k match
- Equity in Harry’s
- Flexible time off and working hours
- Wellness and L&D stipends
- 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
- Up to 20 weeks of pregnancy leave and up to 16 weeks of parental leave
- Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
- Free products from all of our brands
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| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
|
Salary
đź’¸
$81,720 - $115,000
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Feb 25, 2025
|
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
