[Hiring] Manager, Local Visibility Optimization @SOCi

Role Description

The Manager, Local Visibility Optimization, is the company’s foremost authority on search, visibility, and digital market intelligence. This role takes on a broader mandate:

• Defining and stewarding the brand’s point of view on search and market dynamics.
• Equipping every team, from Product, CS, Sales, and Marketing, to communicate that POV with clarity and conviction.
• Creating the content and frameworks that make it real across customer-facing storytelling.
• Producing original thought leadership content and representing the brand at industry events.
• Building the company’s reputation as a trusted, authoritative voice in the market.

Success in this role means:

• The organization speaks with one informed perspective.
• Every team can lead with POV and value.
• The brand is recognized externally as a go-to resource in its space.

Qualifications

• 7+ years of past SEO experience.
• Experience in AEO and GEO.
• Organized and detail-oriented.
• Solid written and verbal communication skills.
• Advanced Excel and Google Sheets experience.
• Experience with Google Search Console, Google Analytics, SEMRush, Screaming Frog.
• Ability to multitask.
• Familiar with all Microsoft’s business programs / Google suite.
• Takes initiative and strong at following up.
• Exceptional customer advocate and internal ambassador.
• Experience in a fast-paced, deadline-driven environment.
• Strong understanding of SEO performance metrics, both for website and listings.
• Knowledge of various project management methodologies (e.g., agile/scrum) and ticketing platforms (e.g., Jira) a plus.

Requirements

• Define and continuously refine the company’s SEO and search narrative, grounded in data, client outcomes, and emerging industry signals.
• Translate complex market intelligence into accessible frameworks that internal teams and external audiences can adopt and act on.
• Partner with leadership to align the POV with overall brand strategy and product positioning.
• Maintain a living library of insights, frameworks, and talking points that serve as the backbone for cross-functional storytelling.
• Develop and maintain a comprehensive SEO enablement program within Customer Success, including playbooks and performance benchmarks.
• Maintain our Paid Local SEO Consulting services, ensuring all deliverables are met and evaluated.
• Collaborate with CSMs on listings and local pages strategy, ensuring frontline teams can advise clients with confidence.
• Partner with cross-functional teams to shape product messaging, inform roadmap value storytelling, and ensure features are contextualized within market trends.
• Host weekly cross-functional updates and conduct regular training sessions to keep the organization sharp and aligned.
• Produce a consistent cadence of thought leadership content: blog posts, webinars, and video commentary.
• Stay up to date and knowledgeable on best practices and enable SOCi’s SEO strategists with this information and expertise.
• Meet with CSMs as needed to offer prescriptive analysis on SEO performance, updates, and best practices.
• Attend Critical Account Program calls to discuss at-risk customers to help address SEO adoption and performance concerns and build strategy collateral for the teams.
• Guide internal partners in the design of effective SEO programs that meet business objectives.
• Provide QBR guidance for CSMs that mirror industry best practices and effective ways to evaluate success.

Benefits

• Comprehensive Benefits Package (full-time permanent, non-contract roles only).
• Health insurance plans, dental, and vision.
• Wellness incentives.
• 401(k) plan with employer match.
• Flexible Work Environment (full-time, non-contract roles only).
• Flexible paid time off.
• Quarterly wellness days.
• Paid holidays.
• Unique employee engagement programs.
• Empowering Career Growth and Success.