[Hiring] Media Planning Associate @Basis

Role Description

This position supports the media planning process and plays an important role in driving client satisfaction. You'll help interpret campaign performance data, media briefs, and industry insights to guide strategic thinking, while contributing to execution and communication across internal and client-facing workstreams. You'll contribute by:

• Developing a foundational understanding of how digital channels work together to deliver an integrated media plan including: programmatic display, video, CTV, audio, paid social, and paid search.
• Supporting media proposal creation for assigned accounts through PowerPoint slides or Word deliverables, while shadowing Integrated Media Planners to learn the process for more complex accounts.
• Building familiarity with media metrics and assisting in the development of performance measurement plans.
• Managing internal workflows and timelines for assigned accounts, ensuring that tasks stay on track and materials are delivered on time.
• Acting as a primary point of contact for day-to-day needs on assigned accounts, while partnering with Integrated Media Planners on more complex engagements.
• Staying current on the digital media landscape and the latest Basis Tech capabilities to help identify opportunities and support account growth.
• Gaining visibility into internal processes across planning, buying, reporting, and delivery--serving as a key connector between internal teams and client needs.

Qualifications

• Strategic thinking and proactive client service skills
• Proven communication skills, particularly in a client-facing manner
• Strong issue resolution and problem-solving capabilities
• Ability to work well in a cross functional team environment
• Passion for learning and staying up to date on media research and systems
• Intermediate MS Excel and PowerPoint skills
• Commitment to creating inclusive, respectful environments where all voices are valued and supported
• Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning

Requirements

• 6+ months of experience in digital media planning and/or buying, with programmatic, search and/or social experience being a plus
• Hands on DSP buying experience
• Previous holistic media planning experience
• Experience in digital reporting dashboards such as Datorama
• Experience buying Paid Search and/or Paid Social ads
• Basis Certified

Benefits

• Flexible work week
• 401k/RRSP matching
• Mental health support
• Paid sabbaticals
• Generous parental leave
• Flexible work options
• Recognition as a top workplace, including Ad Age, #1 Best Places to Work, WorkLife's #1 Most Committed to Work Life Balance, and the Chicago Tribune's Top Workplaces in Chicago

Integrity in Hiring

At Basis, integrity is at the core of how we hire. To protect our candidates and our company, we verify identity, education, and employment history for all hires. Some roles may also require onsite or in-person interviews as part of the process. Any misrepresentation of identity, experience, or skills may result in removal from the hiring process or termination of employment. We value transparency and authenticity and expect the same from every applicant.

Life With Basis

We’re committed to our people’s growth and well-being because our success is tied to theirs. That’s why we’ve earned recognition as a top workplace, including:

• Ad Age, #1 Best Places to Work
• WorkLife's #1 Most Committed to Work Life Balance
• Chicago Tribune's Top Workplaces in Chicago

Company Description

Basis is proud to be an equal-opportunity employer. We celebrate all team members regardless of gender identity, sexual orientation, race or cultural background, religion, disability, age, and beyond.