[Hiring] Local Visibility Optimization Specialist @SOCi

Role Description

The Local Visibility Optimization Specialist is responsible for supporting the delivery of SOCi’s Local Visibility Optimization professional services offering to customers. This role serves as a hands-on local SEO practitioner, helping customers improve local search visibility, discoverability, rankings, listings performance, and overall local digital presence.

This role supports customer outcomes through:

• SEO audits
• Performance analysis
• Keyword tracking
• Competitive analysis
• Monthly reporting
• Action tracking
• Customer-facing recommendations

The Local Visibility Optimization Specialist partners with various stakeholders to ensure customers receive consistent, accurate, and actionable guidance aligned to the scope of SOCi’s Local Visibility Optimization service offering.

Qualifications

• 3+ years of experience in SEO, local SEO, digital marketing, marketing analytics, professional services, customer success, or a related customer-facing advisory role
• Strong understanding of local SEO, Google Business Profile, listings optimization, local landing pages, keyword strategy, and search visibility best practices
• Experience analyzing performance data and translating insights into actionable customer recommendations
• Experience creating customer-facing reports, presentations, audits, or strategic recommendations
• Experience working directly with customers in an advisory, consulting, professional services, customer success, or digital marketing capacity
• Strong written and verbal communication skills
• Ability to manage multiple customer deliverables, reporting timelines, and follow-up actions simultaneously
• Bachelor’s degree or equivalent experience required

Requirements

• Execute assigned Local Visibility Optimization professional services work with quality, consistency, and customer impact
• Serve as a customer-facing local SEO specialist supporting local search visibility, listings optimization, keyword performance, and local discoverability
• Conduct SEO audits and contribute to customer-specific success plans that identify opportunities, priorities, and recommended actions
• Build and deliver monthly SEO analysis reports that clearly explain performance trends, visibility shifts, and recommended next steps
• Support keyword tracking and performance analysis, including GeoRank-related insights where applicable
• Track recommendations, actions, and optimizations throughout the customer lifecycle to support measurement and continuous improvement
• Conduct competitive analysis to help customers understand their local visibility position relative to approved competitors
• Participate in customer meetings and QBRs to present insights, discuss recommendations, and support alignment on priorities
• Partner with Customer Success Managers and the Manager, Local Visibility Optimization to ensure Local Visibility Optimization work supports broader customer goals and engagement strategies
• Identify opportunities to improve customer deliverables, reporting quality, internal workflows, and execution consistency
• Communicate clearly with customers and internal stakeholders regarding recommendations, dependencies, risks, timelines, and outcomes
• Maintain strong understanding of local SEO trends, Google Business Profile, local landing pages, listings performance, search behavior, and emerging local discovery channels

Benefits

• Comprehensive Benefits Package (full-time permanent, non-contract roles only)
• Health insurance plans, dental, and vision
• Wellness incentives
• 401(k) plan with employer match
• Flexible Work Environment (full-time, non-contract roles only)
• Flexible paid time off
• Quarterly wellness days
• Paid holidays
• Unique employee engagement programs
• Empowering Career Growth and Success