[Hiring] Manager, Integrated Marketing @PEMCO

Role Description

At PEMCO, marketing plays a critical role in creating meaningful customer relationships and helping deliver on our promise to be the most trusted insurance company in the Pacific Northwest. The Manager, Integrated Marketing ensures customers experience relevant, timely, and consistent communications throughout their journey while helping turn business goals into measurable marketing outcomes. This role helps connect customer needs, brand experience, and business performance to drive sustainable growth and loyalty.

A strategic, data-driven Manager, Integrated Marketing will lead the development and execution of cross-channel marketing programs that support business growth, deepen customer relationships, and strengthen brand engagement. This role leads the planning, execution, and performance of integrated marketing strategies across the customer journey, from acquisition and onboarding through retention and renewal.

The Manager, Integrated Marketing will partner closely with Distribution, Product, Digital, Customer Experience, Analytics, Creative, and external agency partners to deliver cohesive campaigns that improve customer outcomes and drive measurable business results.

The ideal candidate is equally comfortable developing customer-centric strategies, managing complex campaign execution, analyzing performance data, and collaborating across teams to optimize the end-to-end customer experience.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field
• 5-8+ years of progressive experience in integrated marketing, customer marketing, lifecycle marketing, demand generation, or related disciplines
• Experience managing multi-channel campaigns from strategy through execution and measurement
• Experience developing customer journey or lifecycle marketing programs
• Strong understanding of CRM, segmentation, customer engagement, and retention strategies
• Demonstrated ability to analyze performance metrics and translate insights into action
• Excellent communication, collaboration, and project management skills
• Experience leading, coaching, and developing direct reports
• Experience setting team priorities, managing workloads, and allocating resources across multiple initiatives
• Experience providing performance feedback, conducting performance reviews, and supporting employee development
• Demonstrated success leading teams in a collaborative, cross-functional environment
• Ability to manage multiple priorities in a fast-paced, matrixed environment
• Experience in insurance or another highly regulated industry (preferred)
• Experience with customer journey mapping and customer experience frameworks (preferred)
• Familiarity with marketing automation and CRM platforms (preferred)
• Experience supporting partner, channel, or affinity marketing programs (preferred)
• Experience working with customer analytics and performance reporting tools (preferred)
• MS Office: Skilled proficiency in Excel, Word, PowerPoint, Outlook
• Customer First: Has a relentless focus on the customer and dives deep into the challenges they face with a strong customer service orientation
• People Leadership: Demonstrates the ability to coach, develop, motivate, and hold team members accountable while creating an inclusive, collaborative, and high-performing team environment
• Strategic Prioritization: Balances team capacity, business priorities, and resource allocation to deliver results against organizational objectives
• Team Player: Is responsive, flexible, and able to succeed in a team-oriented, collaborative environment

Requirements

• Develop and maintain integrated marketing strategies that support key customer journey stages, including awareness, consideration, purchase, onboarding, engagement, retention, renewal, and advocacy
• Develop annual integrated marketing plans aligned to enterprise, customer, product, and distribution strategies
• Prioritize marketing investments and initiatives based on customer insights, business impact, and organizational objectives
• Partner with leadership to identify growth opportunities and recommend strategies to improve acquisition, retention, and customer value
• Partner with Customer Experience, Analytics, and business stakeholders to identify customer needs, friction points, and opportunities to improve engagement throughout the customer lifecycle
• Translate customer insights into actionable marketing plans that improve customer satisfaction, loyalty, and long-term value
• Ensure consistent messaging and experience across customer touchpoints and channels
• Lead lifecycle marketing programs designed to increase customer engagement, retention, renewal, and cross-sell opportunities
• Design and execute onboarding communications that help new customers understand their coverage, services, and value of their relationship with PEMCO
• Develop member communication strategies that support policy renewals and encourage long-term customer loyalty
• Create targeted retention campaigns to proactively address customer needs and reduce attrition
• Continuously evaluate lifecycle performance and optimize programs based on customer behavior and business outcomes
• Lead the planning, execution, and optimization of integrated marketing campaigns supporting business, product, and customer initiatives
• Coordinate cross-functional campaign development across owned, earned, paid, and partner channels
• Ensure campaign plans include clear objectives, audience strategies, messaging frameworks, channel tactics, measurement approaches, and timelines
• Collaborate with creative teams and agencies to develop compelling campaign assets that align with PEMCO's brand standards
• Establish integrated campaign planning, audience strategy, measurement standards, and execution governance across marketing channels
• Manage marketing activation across channels including: email, digital and paid media, social media, website and digital experiences, direct mail, agent and partner communications, in-app or customer account experiences, internal communication channels
• Ensure channel strategies work together to create seamless customer experiences and maximize campaign effectiveness
• Optimize channel mix based on audience behavior, campaign objectives, and performance data
• Serve as a key marketing partner to Distribution, agency, affinity, and business partners
• Develop co-marketing and partner marketing initiatives that drive awareness, engagement, and business growth
• Collaborate with partner stakeholders to align goals, messaging, campaign execution, and measurement
• Support the development of marketing resources and communication tools that help partners effectively represent the PEMCO brand
• Establish campaign KPIs and success metrics aligned to business objectives
• Monitor, analyze, and report on campaign effectiveness using performance data and customer insights
• Develop recommendations to improve performance through audience targeting, messaging, channel optimization, and customer journey enhancements
• Create executive-ready performance reports and presentations that communicate campaign impact and business outcomes
• Partner with analytics teams to identify trends and opportunities for continuous improvement
• Build strong stakeholder relationships and ensure alignment across initiatives
• Manage project timelines, priorities, and resources to support successful campaign execution
• Champion a culture of testing, learning, customer-centered decision-making, and results-driven marketing
• Lead, coach, and develop channel marketing team members, providing clear priorities, performance feedback, and career development support
• Establish team goals, performance expectations, and measures of success aligned to business objectives
• Manage team workload, resource allocation, and marketing priorities across customer lifecycle and integrated campaigns
• Ensure effective project intake, planning, and execution processes to improve efficiency, transparency, and accountability
• Foster a culture of collaboration, customer focus, continuous improvement, and results-driven decision making
• Authentically support the PEMCO Brand and constantly look for top talent to join us to achieve our Mission to Worry Less and Live More
• Other duties as assigned

Benefits

• Eligible for medical, dental, and vision plans with generous employer premium cost shares
• Covered by employer-paid basic life and accidental death & dismemberment insurance policies as well as long- and short-term disability benefit coverages
• Eligible to participate in PEMCO’s 401(k) plan with a generous employer match
• Paid leave programs including vacation, paid holidays, floating holidays, and sick leave
• Paid time off for bereavement, jury duty, and employee volunteering
• Education Assistance Program after one year of service
• Scholarship program for children of PEMCO employees after one year of service
• Flexible Spending Accounts, Employee Assistance Program, and charitable gift matching
• Other compensation may include discretionary bonuses and tiered sales commissions/incentives