[Hiring] Director Manager CRM Klaviyo Email Marketing Lifecycle Loyalty @BluZinc

Role Description

Senior Digital Marketing Manager / Director of Lifecycle Marketing job opening for a Florida founded, fully remote USA based virtual team who have grown this not long ago start up to $130MM Revenue over the last few years investing for continued global growth.

Your expertise must include Klaviyo, Email, CRM, SMS, Attentive, Braze, activation, retention, loyalty, churn reduction in a D2C online training courses, digital coaching business with direct response and video sales letter marketing expertise.

Are you a retention powerhouse who lives and breathes data-driven personalization and customer journey mapping? Join our fast-growing DTC brand as Senior Lifecycle Marketing Manager and own the full-funnel strategy across email, SMS, direct mail, app push, and phone touchpoints.

You’ll architect intelligent, behavior-based messaging flows that engage customers at every stage—onboarding, first purchase, repeat, cross-sell, reactivation—maximizing LTV while minimizing fatigue.

What You’ll Do

• Lead the end-to-end lifecycle strategy and automation roadmap
• Build logic-driven journeys across Klaviyo, Attentive, PostPilot, Braze/Airship, or similar platforms
• Implement real-time data triggers and advanced segmentation
• Collaborate with acquisition, CRO, sales, and creative to align messaging across all channels
• Design and run A/B tests, optimizing open rate, CVR, RPR, and LTV
• Own platform performance reporting, journey audits, and continuous improvement cycles

Qualifications

• 6+ years in retention/lifecycle marketing, ideally in DTC, eCommerce, or app-based environments
• Proven success scaling personalized multi-channel journeys
• Deep knowledge of platforms like Klaviyo, Attentive, PostPilot—and ideally Braze or Airship
• Strong analytical mindset with experience in RFM, churn prediction, and event-driven logic
• Comfortable building systems that integrate CRM, CDP, and data warehouse insights
• Excellent project management and cross-functional collaboration chops
• You’ve worked with subscription, mobile-first, or physical/digital hybrid products.

Requirements

• Base compensation $140K-$170K + bonus + benefits

Benefits

• Opportunity to build the future of lifecycle marketing in a fast-paced, collaborative environment
• Passionate about creating connected customer experiences that drive real business growth