[Hiring] Manager, Influencer Marketing @the Ad Council

Role Description

We are seeking a Manager, Creators for Good to support influencer strategy and execution for 3-5 campaigns. In this role, you will manage or support 3-5 concurrent trusted messenger activations with minimal oversight.

Your primary role as the Manager, Creators for Good is the full-service execution of trusted messenger and influencer activations on behalf of Ad Council and its co-branded client campaigns including:

• Influencer strategy and brief development
• Sourcing
• Influencer or network outreach
• Brand safety vetting
• Copywriting
• Content development
• Review and approval
• Paid amplification strategy and execution
• Stakeholder coordination
• Measurement
• Analytics
• Cross-functional collaboration

Qualifications

• 3+ years of social media, influencer marketing, or talent relations experience with experience managing internal and external clients
• Experience navigating highly matrixed organizations and building collaborative relationships internally and externally
• Creative and strategic thinker who proactively ideates and activates
• Self-starter who excels in a collaborative, entrepreneurial, and fast-paced setting
• Excellent project management skills, organizational skills, and attention to detail
• Excellent communication skills (verbal and written)
• Experience with social listening and measurement across platforms like Instagram, TikTok and YouTube

Requirements

• Independently oversee all aspects of influencer campaign execution including: creator sourcing, vetting, outreach, brief development, creative content development, campaign launch, and comprehensive measurement, analysis and reporting, and all campaign-related administrative tasks
• Build & foster relationships with cross-functional teammates across the Ad Council to ensure Creators for Good programs deliver campaign impact and meet or exceed client goals
• Consult with existing and potential clients on influencer marketing opportunities
• Stay abreast of relevant current events, cultural moments, and industry trends to identify new and innovative opportunities or trusted messenger partnerships for campaigns
• Manage external influencer network vendors when applicable and oversee all aspects of the partnership, ensuring goals are met on time and within budget
• Leverage data and insights provided by the internal Insights and Analytics team and monitor emerging news about campaign causes and issues to identify opportunities to break into the conversation
• Independently manage campaign budgets, internal accounting, and vendor invoicing, ensuring all activations are executed within budget and all vendors or creators are paid on-time

Benefits

• This role is a temporary contract employee position to provide coverage during an employee’s parental leave, anticipated from June 2026 to October 2026
• The compensation for this position is within the range of $6,250 - $6,500 monthly (depending on experience)
• Contract employees will be eligible to participate in limited benefits and paid time off
• We are also open to this role being a fully remote position

Company Description

The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change. For more than 80 years, the nonprofit organization and its partners in advertising, media, marketing and tech have been behind some of the country's most iconic social impact campaigns – Smokey Bear, Friends Don’t Let Friends Drive Drunk, Tear the Paper Ceiling and many more.