[Hiring] Manager, Field Marketing Programs @Proofpoint

Role Description

Proofpoint is seeking a results-driven Manager, Field Marketing Programs who thrives in a fast-paced environment to join the Americas Field Marketing team. The team is responsible for regional marketing strategies that drive demand, accelerate pipeline, and support revenue growth across the Americas. Working closely with Sales and cross-functional Marketing teams, the organization ensures regional priorities are aligned with global marketing initiatives while delivering impactful programs across all territories.

This role leads the Field Marketing Programs team, which partners closely with the Field Marketing Managers to bring regional marketing campaigns to life. The team owns campaign creation and supports the delivery of regional marketing programs, including:

• Campaign setup
• Invitation emails
• Landing pages
• Audience management
• Virtual event programs
• Direct mail
• Targeted campaigns
• Lead management

The manager is responsible for ensuring consistency and accuracy across all campaigns while continuously improving processes and scalability to support the success of the Americas Field Marketing organization.

The ideal candidate is a collaborative leader with strong project management expertise who enjoys developing high-performing teams, optimizing processes, and fostering a culture of continuous improvement. They are highly organized, detail-oriented, and excel at managing multiple priorities while enabling the success of the Americas Field Marketing team in achieving quarterly business objectives.

Your day-to-day responsibilities include:

• Support the Field Marketing Managers with regional marketing programs by creating and managing campaigns, including Marketo campaign builds, invitation emails, landing pages, audience management, campaign setup, and reporting.
• Integrated marketing programs may include:
  • Roadshows, seminars, virtual events, and industry events supporting net-new, cross-sell, and upsell opportunities
  • Executive and C-level campaigns designed to create and accelerate opportunities while positioning Proofpoint as a thought leader
  • Alliance and Partner Marketing programs that build co-marketing initiatives into regional marketing plans
  • Greenfield programs targeting new account and contact acquisition
• Facilitate highly successful, large-scale, multilingual virtual event programs for thousands of attendees, ensuring a seamless experience for speakers, attendees, and internal stakeholders.
• Ensure accurate lead management.
• Support the creation of targeted direct mail campaigns.
• Manage appointment-setting campaigns.
• Monitor campaign accuracy within Salesforce.
• Manage third-party vendors supporting event recruitment programs.
• Source promotional items, monitor inventory management, and oversee fulfillment partners.
• Ensure marketing collateral is up to date and marketing event equipment is maintained and event-ready.
• Manage purchase orders and the vendor invoicing process.
• Onsite event support, when required.

Qualifications

• Bachelor's degree in Marketing or a related field.
• 7+ years of related marketing experience, including previous people leadership experience.
• Extensive experience with Marketo and Salesforce.com required; Marketo certification is a plus.
• Strong project management and organizational skills.
• Detail-oriented, with the ability to manage multiple priorities while maintaining a high standard of quality.
• Strong communication and interpersonal skills.
• Proven ability to lead, coach, and develop high-performing teams.
• Must enjoy working in a collaborative environment with shared team goals.
• Should have a passion for Field Marketing.

Benefits

• Competitive compensation
• Comprehensive benefits
• Career success on your terms
• Flexible work environment
• Annual wellness and community outreach days
• Always on recognition for your contributions
• Global collaboration and networking opportunities

Company Description

Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple: safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people.