[Hiring] Manager, Delivery Partner Acquisition @goPuff

Role Description

The Manager of Delivery Partner Acquisition will join as a key member of our delivery operations team to help build and execute our strategies and tactics for acquiring more drivers onto gopuff. Drivers are a crucial piece of gopuff’s story and play an extremely valuable role as our key connection point to the end customer. Together we will build a driver growth engine that can support gopuff’s rapid geographic expansion as the industry leader in instant everyday needs.

Responsibilities

• Fill the top of our onboarding funnel with potential new drivers looking to earn on gopuff.
• Employ a combination of digital and programmatic advertising, traditional out of home channels, CRM, driver referrals, local & national partnerships, and other tactics to achieve success.
• Own all depths of work, from quarterly acquisition budgeting to smartly allocating spend across channels.
• Execute, analyze, and quickly iterate on results.
• Partner externally with programmatic and out of home vendors and internally with creative teams to build necessary content and brand.
• Work closely with downstream counterparts owning driver activation funnels, onboarding, and compliance processes to ensure consistent driver experience and messaging.
• Have analyst and CRM support while consistently testing, learning, and improving the approach to driver acquisition.

Qualifications

• 2+ years in a similar performance marketing, user acquisition, or growth equivalent role.
• Experience owning all levels of user acquisition through strategy conception, budgeting, allocation, daily execution, analyses, and reporting.
• Strong vendor management experience, comfortable working with external programmatic vendors to optimize spend, placement, and messaging across channels.
• Experience working with brand/creative teams to shape messaging that differentiates gopuff from other gig economy platforms.
• Data and experiment driven; able to track and A/B test everything.
• Strong presentation skills; able to synthesize complex datasets into actionable insights.
• Program management experience managing a referral program, CRM campaigns, or similar equivalents is a plus.
• Extremely organized with superb attention to detail.

Requirements

• Performance marketing, programmatic buying.
• Digital A/B testing.
• Experience with reporting tools such as Looker/Tableau and strong proficiency with Excel/Google Sheets required; SQL experience is a plus.
• Strong sense of ownership and entrepreneurial spirit with high attention to detail.
• Collaborative, cross-functional team player comfortable partnering with various teams.
• Data-driven; enjoys solving problems using data to support creative decisions.
• Proactive & independent; always looking for ways to take initiative and improve existing programs/processes.
• Resourceful; able to work independently and as part of a team.
• Strong organizational skills; able to prioritize various activities.
• Welcomes constructive feedback and uses it to grow.
• Ability to maintain the highest level of confidentiality and discretion.

Benefits

• Inclusive workplace where diversity is encouraged.
• Equal employment opportunity employer.