Role Description
As Consumer Paid Marketing Manager, you will own the strategy and performance for our growing affiliates program. You’ll be responsible for developing our affiliate creator initiative into a best-in-industry program, deepening our relationships with publishers, maintaining an innovative testing roadmap, and driving growth across DoorDash’s offerings. You’ll manage a team of 3-4 Associates / Senior Associates, craft a detailed affiliate strategy, and work cross-functionally to improve creator, publisher, and user experiences while scaling the program.
You’re excited about this opportunity because you will…
-
Own and scale a developing channel at DoorDash.
-
Define and execute the strategy for New Customer Acquisition, Churned Customer Resurrection, New Vertical (non-Restaurant) growth, and bring the affiliates channel into new areas for the business (e.g. Reservations).
-
Lead, mentor, and develop a high-performing team of 3-4 direct reports responsible for campaign execution, creator recruitment and onboarding, commissioning strategy, measurement and tracking, and reporting.
-
Stay at the forefront of affiliates innovation by experimenting with new publishers, tech partners, platform features, and in-house product capabilities.
Qualifications
-
6-8 years of experience in affiliate marketing.
-
Large-Scale Creator Expertise: Have managed creator affiliate programs directly, working with influencers at scale to drive business outcomes.
-
High Scale Budget Management: Proven track record of allocating, pacing, and optimizing annual budgets of $10M+.
-
Advanced Measurement & Analytics: Strong analytical background with the ability to "get into the nitty-gritty of the data." Experience moving beyond standard ROAS by optimizing for LTV/CAC, incrementality, lift testing, and MMM.
-
People Leadership: Proven experience directly managing, mentoring, and developing a high-performing team (managing 2-3+ direct reports).
-
Strategic & Tactical Execution: Ability to operate both strategically (communicating high-level strategy for New Customer Acquisition and Resurrection) and tactically (overseeing campaign ops, auction dynamics, and bid optimization).
-
Cross-Functional Collaboration: Strong verbal and written communication skills with the ability to partner effectively with Analytics, Finance, Product, Strategy & Operations, and Integrated Marketing teams.
Preferred Skills
-
AI Tool Familiarity: Comfort and familiarity with AI-assisted coding and productivity tools (such as Claude Code and Cursor) to accelerate data analysis, query writing, and workflow automation.
-
Marketplace Experience: Previous experience working in a complex, multi-sided marketplace (e.g., food delivery, rideshare, gig economy) and understanding the dynamics between consumer supply and demand.
-
Broader Performance Marketing Context: Experience managing or collaborating closely with other performance channels (Paid Social, Programmatic, SEO, Affiliate) to understand full-funnel and cross-channel attribution.
Benefits
-
Comprehensive benefits package including a 401(k) plan with employer matching.
-
16 weeks of paid parental leave.
-
Wellness benefits and commuter benefits match.
-
Paid time off and paid sick leave in compliance with applicable laws.
-
Medical, dental, and vision benefits.
-
11 paid holidays.
-
Disability and basic life insurance.
-
Family-forming assistance and a mental health program.