[Hiring] Lifestyle Marketing Associate Account Director @Power Digital

Role Description

You'll own a portfolio of 4–6 lifestyle accounts, high-AOV or high SKU count consumer durables. You will serve as the primary strategic partner for your clients on a day-to-day basis, owning the narrative around performance, identifying growth opportunities, and ensuring all marketing efforts ladder up to business objectives. A successful candidate is a strong cross-channel marketer and communicator who can confidently translate data into insights, guide internal teams, and build trust with clients. This is a critical role in ensuring accounts are not only running efficiently, but driving meaningful business impact.

As an AAD, you will act as the day-to-day strategic lead for Lifestyle clients, ensuring marketing efforts reflect full-funnel performance across longer purchase cycles and considered buying behavior. You will guide clients through awareness, consideration, and conversion strategy, helping them understand performance beyond last-click attribution. You’ll partner with Project Managers to ensure execution stays on track, while collaborating with the Account Director to refine quarterly strategy and long-term growth plans.

Key Responsibilities

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Lead weekly client calls on larger accounts; support PM-led calls on smaller accounts — own the performance narrative either way
• Translate Power Circuit roadmap outputs into weekly account priorities; flag when short-term performance pressure is pulling execution away from long-cycle strategy
• Track full-funnel performance across awareness, consideration, and conversion stages; surface insights that explain the measurement complexity in terms clients can act on
• Coordinate paid, SEO, content, email, and creative teams around a unified account strategy
• Support retention strategy: repeat purchase rate, LTV by acquisition cohort, and post-purchase lifecycle performance
• Flag when clients are interpreting last-touch metrics in ways that will lead to bad budget decisions; prepare the AD for those conversations
• Support the AD on quarterly strategy, renewal prep, and service expansion conversations
• Build and maintain strong client relationships; contribute to ≥90% retention across your accounts
• Work in Iris and nova daily; use performance data to surface issues before clients raise them; maintain Pulse cadence at 100%

Qualifications

• 4–7 years in lifestyle, high-AOV, or considered-purchase marketing, with experience managing client relationships day-to-day
• Understands full-funnel strategy: how awareness, consideration, and conversion channels interact and where measurement gaps tend to appear
• Comfortable with multi-touch attribution limitations — knows what last-touch misses and can explain it clearly
• Familiar with upper-funnel channels (content, SEO, YouTube, programmatic) at a working level
• Has worked with brands where creative quality and storytelling are a competitive differentiator
• Has experience managing clients through longer measurement cycles without losing their confidence
• Strong written and verbal communication; can make a complex, multi-channel performance story legible to a non-technical client

Key Performance Indicators (KPIs)

• Expansion to Churn Ratio (ETCR)
• Net MRR across portfolio
• Client NPS (8+ avg)
• Monthly Service Expansion pipeline generation
• Power Circuit Certification (annual)

Most Important Things (MITs)

• Team Coaching and Development
• Marketing Strategy, Development and Execution
• Client Retention and Client Revenue Growth

Benefits

• Base salary paid in USD + commission opportunities
• Unlimited Time Off available on day one
• Fully flex work environment: full-remote, in-office, or hybrid
• Healthcare stipend: $50/month to support your healthcare or insurance costs
• National Holidays + 2 Mental Health Recharge Days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives