[Hiring] Lifecycle & Retention Marketing Manager @ARB Interactive

Role Description

You'll own lifecycle and retention marketing across email, SMS, and membership communications. You'll do both the strategy and the hands-on work. You'll own what happens after a customer registers. Do they make a first purchase? Become a member? Buy again? Stay? Come back after lapsing? We measure this role by those outcomes, not by sends, opens, or clicks.

What You’ll Do

• Own the lifecycle roadmap. Find the biggest opportunities across the customer journey and bring them to the team, rather than waiting for someone to hand you a brief.
• Build and optimize automated flows directly in Klaviyo, including:
  • Trigger and event logic
  • Segmentation
  • Entry/exit and suppression rules
  • Coordinating email and SMS
  • Personalization
• Build behavior-based segments by lifecycle stage, purchase history, membership status, engagement, and customer value.
• Run membership programs: onboarding, benefit adoption, churn prevention, cancellation, win-back, and upgrades.
• Run a steady testing program, starting with a hypothesis and a target KPI, and ending with documented learnings and a next step.
• Own the campaign calendar and QA process, especially during high-volume promotional periods and sweepstakes deadlines.
• Own lifecycle reporting, connecting CRM activity to conversion, repeat purchase, retention, churn, reactivation, and LTV.

In Your First 90 Days

You'll audit our current lifecycle and Klaviyo setup and map the customer journey. You'll also set baseline KPIs, launch or improve the highest-priority evergreen flows, and show measurable progress on at least one major conversion or retention metric.

Qualifications

• 5+ years in lifecycle, CRM, retention, or ecommerce marketing
• Deep hands-on Klaviyo experience, including building complex flows from strategy through implementation
• Email and SMS experience in an ecommerce and/or subscription/membership business
• A track record of measurably improving retention, repeat purchase, conversion, churn, or LTV
• Strong analytical skills and experience running structured A/B tests
• Shopify or Shopify Plus experience
• Excellent attention to detail and QA discipline
• The ability to work independently and drive your own priorities

Nice to Have

• Experience in sweepstakes, rewards, loyalty, or promotional ecommerce
• Experience with membership platforms such as Appstle, Skio, or Recharge
• Experience with CRM migrations or building a Klaviyo program from scratch
• Experience with Meta audience activation from CRM data

This Role Is Not

A newsletter or email production role, or a strategy-only role that hands implementation to agencies. This is an ownership role.

Diversity Commitment

We are focused on building a diverse and inclusive team. We welcome people of all backgrounds, experiences, abilities, and perspectives and are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Important Security Notice

Our recruitment team will only contact candidates through official channels using @arbinteractive.com email addresses and via our recruiting platform, Ashby. If you find a position on a third party careers page (LinkedIn, Indeed, etc.), the job posting will redirect you to our careers page (https://jobs.ashbyhq.com/arb-interactive) to begin your application. We will never request payment, banking information, or personal identification details during the application process.

If you're ever uncertain about the legitimacy of communication claiming to be from our company, please forward it to [email protected] for verification before responding or clicking any links.