[Hiring] Lifecycle & Retention Marketing Manager @DataCamp

Role Description

We’re looking for a hands-on, detail-oriented Lifecycle Marketing Manager to execute, refine, and optimize multi-channel communications that help learners start, stick with, and succeed on DataCamp. Operating at meaningful scale ( 150+ automated email programs and millions of monthly sends ), you’ll partner with the Director of Lifecycle Marketing on campaign strategy while fully owning flawless execution of our test‑learn‑optimize roadmap .

• Collaborate intensely with your team member organizing, executing, and optimizing the ad-hoc campaign calendar.
• Gather and leverage learnings across both verticals to create an outstanding user experience across all messaging channels.
• This is an individual contributor role with an execution‑forward remit.
• Understand the technical foundations behind the messaging channels and scale a messaging program.
• If you love turning insights into shipping programs across email, mobile push, web push, and in‑app notifications, we’d love to meet you.

Qualifications

• Bachelor’s Degree in Business, Marketing, STEM or related field.
• 2-3 years work experience managing automated lifecycle communication.
• Experience with Customer.io or other email systems (Iterable, SFMC, Braze) and managing multichannel CRM campaigns.
• Experience working with a CDP preferred.
• Working understanding of HTML and strong knowledge on how to use Liquid for messaging personalization.
• Strong attention to detail with a commitment to flawless execution.
• SQL knowledge with the ability to independently pull data and generate reports.
• Data-driven, analytical, and tech affine with proven ability to utilize AI meaningfully to optimize productivity at work.
• Strong project management skills - highly organized and able to efficiently coordinate multiple projects and contributors.
• Self-starter with a strong sense of ownership and accountability.

Requirements

• Optimisation of subscription rates, subscription renewal rates as well as metrics related to quality lead generation through delivering messaging which is relevant and resonates with the audience.
• Ensure flawless campaign production with rigorous QA across builds, rendering, links, and tracking to maintain the highest quality standards.
• Personalize at scale: use behavioral and lifecycle signals to deliver dynamic content, branching logic, and targeted eligibility rules.
• Plan & ship lifecycle campaigns across email, mobile push, in‑app, and browser notifications for Free registered, B2C, B2B, and Academic subscribers.
• Support the experimentation roadmap for CRM channels: build a hypothesis backlog, design A/B/n and holdout tests, document results, and translate insights into roadmap decisions.
• Collaborate closely with the team member managing the comms calendar for weekly email newsletters and cross-channel communications; manage timing and frequency to minimize overlap and maximize impact.
• Design and improve automated journeys across onboarding, activation, habit formation (e.g., streaks), re‑engagement/win‑back, cross‑sell/upsell, and renewal/churn prevention for registered users, as well as B2C, enterprise, and academic subscribers.
• Safeguard deliverability & compliance: maintain list hygiene and monitoring; follow GDPR, CCPA, CAN‑SPAM, and PECR.
• Leverage automation & AI: prototype low‑code automations (e.g., n8n or Make.com); use modern AI tools responsibly to accelerate copy ideation, variant generation, and analysis while upholding brand and privacy standards.
• Collaborate cross‑functionally with Product, Product Marketing, Data/Analytics, Content, Brand/Design, Paid, and Sales/CS (B2B) to align audiences, messaging, and measurement.
• Uncover opportunities in the ESP integration, data availability, and capability blockers and contribute to optimizing the tech stack continuously.
• Report weekly and monthly on the health of our automated messaging program, double-clicking unprompted on data trends and identifying growth opportunities based on data.
• Building of AI workflows with a human in the loop, to increase efficiency while controlling for high quality and robustness.

Benefits

• Exciting challenges: Face new technical challenges daily, keeping your work engaging and rewarding.
• Competitive compensation: We offer a competitive salary with attractive benefits.
• Flexibility: Benefit from flexible working hours because the future is flexible!
• Continuous learning: Access a yearly learning budget for conferences & training to support your professional growth.
• Global retreats: Participate in international company retreats, fostering a global team spirit.
• Equipment: Yearly refreshment of your IT Equipment budget for your home working setup.
• Amazing team: Collaborate with a truly exceptional team—seriously, we’re awesome!