[Hiring] Lifecycle Marketing Manager @IDL

Role Description

We are looking for a Lifecycle Marketing Manager to build and run the email and SMS engine that connects all of those moments. This role is for someone who is strong at lifecycle marketing execution: campaign calendars, segmentation, email/SMS builds, automated flows, QA, reporting, and weekly optimization. Ecommerce products are part of the business, so you will support merch and product campaigns through lifecycle marketing. You do not need to own Shopify store operations.

You will own IDL's lifecycle marketing program across the full fan journey, which includes:

• Planning and executing campaigns around content drops, roster and team announcements, ticket on-sales, event reminders, merch drops, post-event follow-up, and fan re-engagement.
• Building the flows, segments, QA process, and reporting rhythm that make email and SMS a reliable channel for fan engagement and revenue.
• Transforming a busy marketing calendar into clear, well-timed, well-targeted fan communication.

Qualifications

• 3+ years of hands-on lifecycle, CRM, email, SMS, or retention marketing experience.
• Direct experience building campaigns and flows in Klaviyo or a comparable ESP/SMS platform.
• Strong campaign calendar discipline across multiple launches, events, or business priorities.
• Experience with segmentation, automation, QA, campaign reporting, and performance recommendations.
• Comfortable supporting ecommerce marketing campaigns, especially product drops, limited-time offers, post-purchase flows, or abandoned-cart flows.
• Strong written English and clean async communication.
• Detail-oriented QA mindset.
• Able to work US hours from the Philippines, with meaningful overlap with US Pacific Time.

Requirements

• Lifecycle Campaign Calendar: Build and maintain the email/SMS calendar across IDL's season.
• Email and SMS Campaign Execution: Build, schedule, QA, and launch email and SMS campaigns.
• Lifecycle Flows and Automations: Build and improve core lifecycle flows.
• Segmentation and List Health: Build and maintain useful audience segments across the fan base.
• Ecommerce Lifecycle Support: Support lifecycle campaigns for IDL merch and product drops.
• Reporting and Optimization: Deliver a weekly lifecycle report with key numbers and recommended next actions.

Benefits

• Location: Philippines-based remote contractor.
• Schedule: US hours required, with core overlap during US Pacific business hours.
• Engagement: Full-time contractor.
• Compensation: $2,000 per month.
• Tools: Klaviyo or comparable ESP/SMS platform, Shopify data as needed, Google Workspace, Slack, Asana, analytics/reporting tools as available.

How to Apply

• Please send your resume or LinkedIn profile.
• A short note on the most relevant lifecycle program you have run.
• The ESP/SMS tools you have used hands-on.
• Examples of flows or campaigns you have built, with sensitive information removed.
• One example of a lifecycle metric you improved and what you changed to improve it.
• Your availability for US Pacific Time overlap.

Practical Test

Finalists may be asked to complete a short paid practical test. The test will ask you to turn an IDL season moment into a lifecycle campaign plan, including:

• The target segments.
• The email/SMS sequence.
• The send timing.
• The QA checklist.
• The metrics you would review after launch.
• The first optimization you would recommend if performance is weak.